So far around 3 700 trade fairs have beencancelled or postponed worldwide dueto the coronavirus about a quarter of them in Germany alone But the pandemic is no reason to completely forego exchanging insights and information with your industry colleagues because thanks to the internet practically any company can hold digital trade fairs and conferences The advantages of a professional digital trade fair are it can be created regardless of a company s size the number of visitors is un limited and it is independent of travel costs or hotel capacity Taking part is easy and can be done from anywhere via tablet or PC Fur thermore external experts can be easily inte grated from wherever they are making live interactions and exchanges possible and the entire event can be documented archived and reproduced How your digital trade fair stand works Digital World the new service provided by DHL Freight s subsidiary DHL Global Event Logistics is specialized in creating virtual spaces In order to meet the changed needs caused by the coronavirus pandemic the market leading provider of international trade fair and event logistics has expanded its range of services to include digital trade fairs and conferences DHL Global Event Logistics creates virtu al environments such as digital exhibition spaces or digital trade fair stands and ex hibits Their virtual studios are located in Cologne and Berlin In addition mobile stu dios can be set up at other locations There are no limits on the designs the sets are fully customizable Visitors can move freely in the virtual world walk around trade fair stands and view exhibits Technical features mean that visitors authenticate themselves using a secure token system before entering the virtu al environment Products or exhibits can be embedded and presented in real or virtual en vironments Exhibitors can also engage with visitors via video conference or chat tools In fo points serve as meeting points and live recordings and low latency webcasts extend the range of communication options The digital conference Top level communications with individual target groups DHL Global Event Logistics virtual studio of fers all the tools needed to host digital events where the focus is on sharing and working together with participants to pro duce results For example DHL Global Event Logistics can create a virtual stage set in a studio or a completely virtual environment that includes several different rooms Live presenters immerse themselves in this virtu al world either in the studio or in front of a green screen Digital fairs tours lectures Everything is possible Whether live or recorded in a virtual world or in reality the number of possible combi nations in terms of content and setting are al most unlimited Additionally virtual reality can be easily adapted to meet all individual requirements Digital top events work for corporations for example but not only fit them DHL Global Event Logistics has already im plemented top class events with its technolo gies including virtual conferences held by DPDHL Group CEO Frank Appel for exam ple A broadcast from the Post Tower head quarters in Bonn to more than 800 employ ees in Sweden was made in May followed by live streams for Switzerland Indonesia Ire land and Israel In August the DPDHL Group Annual General Meeting was made virtually available for the first time Uwe Brinks CEO DHL Freight already uses the Green Box for live transmissions to selected participants in European countries Other sectors also require opportunities for knowledge transfer and information ex change that trade fairs provide After months without face to face events workable virtual solutions are needed and DHL Global Event Logistics is equipped to create them 19 FOCUS TradeFairs Internation al 3 4 2020 This is how your digital trade fair can become a highlight Digital trade fairs have clear advantages lower costs and greater flexibility DHL Global Event Logistics is an experienced highly specialized provider Let our well qualified professionals create your digital trade fair ANZEIGE

Vorschau TFI Trade-Fairs-International 03-04/2020 Seite 19
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