T he easiest thing to do is participate in a joint national or regional stand Ex hibitors then benefit from the help of the organisation responsible for the stand This eliminates a psychological barri er and exhibitors participating in joint stands often get discounts as well In addition joint stands like these boost the numbers of ex hibitors At the last Sviaz a telecommunica tions show that is due to be held again from 21 to 24 April 2020 there were a large num ber of Chinese exhibitors The Chinese also had a national pavilion at the chemical in dustry exhibition Khimia as did Germany Belarus and Khazakstan And at the 25th Prodexpo a food industry show in 2019 there were 30 of these joint national stands as well as 21 official joint stands with ex hibitors from different Russian regions Those who either can t or don t want to participate in a joint national stand have to go it alone Fortunately Expocentre makes it really easy for companies wanting to exhibit at its events They can simply register for an event on the Expocentre website where the whole process is very clear With just a few clicks exhibitors can specify how much ex hibition space they want and decide on the services they need Once they have clicked Participants on the English language ver sion of the website www expocentr ru en they are almost done Information for ex hibitors is presented there and companies can specify how many square metres of space they need for the event They are then contacted by an Expocentre manager who takes them through the rest of the process Alternatively there is a printed application form that can be downloaded and also used for joint stands Once they have submitted their applica tion they can proceed to order technical services such as electricity or water online Stand construction services waste bins catering telecommunications personnel se curity advertising services exhibitor passes accommodation and transfers are also avail able in the same way In addition there are free workshops available on effective partici pation in exhibitions that have been attended by around 6 000 participants in the last 14 years There is also useful information avail able on issues such as intellectual property Things could hardly be made easier for prospective exhibitors PB 44 TradeFairs Internation al 1 2020 RUSSIA Exhibiting made easy Moscow s Expocentre is a good place to start for companies interested in targeting the Russian market The venue hosts exhibitions focusing on a variety of industries and provides plenty of support Joint Russian stand in Cologne The leading Russian trade fair company Expocentre does not just stick to its home market The company also organises joint stands and national pavilions at trade fairs abroad Thelatest example was the joint Russian stand at the international furniture fair IMM Cologne in January which was co organised with the Russian Export Center for the second time Ten companies presented their products at a stand of 400 square metres The European furniture market is considered to be complex and saturated but Russian companies do fill a niche in the EU market Expocentre explains that this is due to the high quality functionality and mod ern design of the products Russian furniture manufacturers have recently modernised their factories and bought modern production equipment that enables them to compete on quali ty and price Firmen können sich zu den Messen auf der Expocentre Webseite anmelden Companies can simply register for an event on the Expocentre web site Ph ot o E xp oc en tr e

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