M esse München refers to its own surveys and confirms the findings of the study Both factors seating and catering are apparently im portant to visitors That is why we attach great importance to a high quality food serv ice says Klaus Dittrich Our guests can choose from a wide range of restaurants of fering German and international specialities snack bars and bistros explains the chair man and CEO of Messe München The exhi bition centre in the Bavarian capital is spend ing quite a lot on this Two years ago we started a major investment programme in our F B facilities says Dittrich Plus An in house Gasto Guide shows all the F B offers at a glance And to do justice to seating as a feel good factor all catering facilities at Munich s exhibition centre offer guests a chance to sit area is an advantage so visitors never need go far to take a break Moreover there are networking areas for many events with seat ing for relaxed discussions Depending on the event Messe Frankfurt also integrates cafés into the floor plan as part of the exhibition concept At Ambiente 2020 designers will create eleven cafés ex clusively for the fair Iris Jeglitza Moshage cites an example Designed with exhibitor products they are places for breaks for re freshment and also for inspiration In gener al the feel good factor is key for trade fair visits For new events in Frankfurt it is fac tored in right from the start At Hypermotion for example Eat Talk Areas not only serve for catering but also as meeting points and event venues This makes them the per fect setting for intensive talks between par ticipants In this case food and drinks are included in the ticket price www messe frankfurt com In the surveys Koelnmesse observed strong differences between individual trade fairs They cannot confirm that food and seating are sources of frustration as dis covered in the UFI Explori study All in all there is not much negative feedback ex plains Stefan Eckert Both for catering and the quiet zones says the vice president services and member of the executive board of Koelnmesse Seating areas in the hall play an active conceptual role in the layout of well booked trade shows On the other hand they are more of a decorative ele ment for example to cover vacant areas We use the available free space to create communication zones by providing seats for visi tors and exhibitors Eckert ar gues Including facilities for charging cell phones and laptops In addition to stationary F B facilities variable outlets are set 18 FOCUS TradeFairs Internation al 1 2020 GERMANY Feel good factor for fairs A global survey by UFI and Explori among 13 000 trade fair visitors revealed that catering and seating are important factors German trade fair companies agree down Our spacious beer gardens in the heart of the exhibition centre designed as particularly inviting places for lingering are a great bonus in this respect says Klaus Dit trich In addition there are seating areas for in show catering in the halls In view of the good facilities there seating and catering are rather secondary factors for the design of free spaces www messe muenchen de Messe Frankfurt offers 22 restaurants and 70 bistros and shops with a variety of culinary specialities and plenty of seating op tions Our surveys show that food plays a major role for visitors confirms Iris Jeglitza Moshage And rest zones are also much ap preciated adds the senior vice president of Messe Frankfurt Exhibition The even distri bution of restaurants and bistros across the exhibition halls in foyers and the outdoor Bei der Ambiente inte griert die Messe Frank furt auch Cafés als Teil des Messekonzeptes in die Aufplanung At Ambiente Messe Frank furt also integrates cafés into the floor plan as part of the exhibition concept Ph ot o M es se F ra nk fu rt E xh ib iti on Pe tr a W el ze l

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