brand on two adjacent stands in a complete ly new design Diagonal lines dominated as an overarching graphic concept accentuated by minimal furniture The most striking feature was a central gate with eye catching off kilter angles Isingermerz only had two days for set up But it activated all local resources profession ally The installation soon became a popular meeting place for trade fair visitors Aiming for noticeable time and cost savings Isinger merz favours having international projects produced and assembled locally Develop ment and project planning are carried out by the company together with the exhibitor in Wiesbaden The decisive factor is always the close integration of project management with the executing partner companies in Dubai South Africa or India says Ralf Huse He highlights the great value of long standing and personally cultivated collabora tions at the trade fair venue We only accept the demonstrably best qualified service pro viders as our partners www isingermerz de From Nuremberg to the world The cen turies old tradition for clocks and measuring instruments of the famous master craftsmen is still continued by S S Regeltechnik today S S is a leading manufacturer of controllers switches and measuring instruments used primarily in industry Hence it exhibits at trade fairs throughout Europe Its aim is to present a uniform identity regardless of stand size The contract for the stand concept was awarded to Messebau Wörnlein A company that hails from Nuremberg just like the ex hibitor Illuminated textile cubes displaying the S S logo under the hall ceiling attract customers from afar Columns with vertical product panels put the exhibits into the spot light Quality and precision are also the hall marks of the stand construction Clear lines high quality material everything fits togeth er explains Astrid Hähnlein who is respon sible for the stand at Wörnlein The key challenge To keep everything modular and flexible In 2018 S S exhibited at Light Building in Frankfurt Space 77 square metres At SwissBau in Basel in the same year the stand only had a size of 16 square metres Further examples Mostra Convegno MCE Milan 51 square metres Or NordBygg Stockholm 27 square metres The agenda for 2019 includes Interclima Paris with 35 square metres while the stand at ISH Frankfurt last March was already twice as large Wörnlein keeps virtually all major components in store They are adapted to the respective stand size and height hall supports and local regulations In order to be able to serve its cus tomers independently of its own order situation Wörnlein relies on a partner company Ligneolus from Nuremberg accompanies S S to all trade fairs www woernlein de The Robo Taxi without a steering wheel or pedals eclipsed many other exhibits at the 2019 Consumer Electronics Show CES in Las Vegas The vehicle chauf feured passengers autonomously to wherever they wished to go Its in ventor was ZF Friedrichshafen With the taxi the German automo tive supplier showcased its new mobile supercomputer the ZF ProAI RoboThink which enables safe autonomous driving This presence at the world s leading trade fair for electronics and auto motive innovations will certainly be one of ZF s highlights in 2019 But the show in Las Vegas is only one of many fairs of the company And a large part of its world wide trade fair participations are staged by Weil der Stadt based Keck a German specialist which show cases international brands all over the world Keck implemented the corporate design man ual of the leading agency OSK for scalable ex hibition stands in its production and con struction In Europe Keck is mostly in charge of project management and construction e g at Hannover Messe or Bauma in Munich On other continents premium partners take charge of construction but always under Keck s direction In Las Vegas it was the Canadian stand construction partner IES which has been part of the Keck Group since September 2018 Instead of enjoying a re laxing New Year s break in Vancouver the team worked round the clock on three chal lenging tasks recalls Markus Futterer CEO of both Keck and IES On 6 January an event with the Robo Taxi was on the agenda fol lowed by a press conference one day later and the opening of the fair on 8 January Realising these high quality events in such a tight timeframe required our full attention says Markus Futterer ZF s CEO was always present We are happy to have met all of the customer s requirements perfectly www keck world JK 94 TradeFairs Internation al 2 2019 PRACTICE Illuminierte Textilwürfel mit dem S S Logo unter den Hallendächern locken die Kunden von fern an Illuminated textile cubes displaying the S S logo under the hall ceiling attract customers from afar Ph ot o W ör nl ei n R al f K le in le in

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