to the sandbox at any one time using their own mobile devices They were able to learn interactively and discover and develop solutions in line with the exhibitor s philosophy What hardly anyone noticed was that despite its slender appearance and the way it seemed to float the table was a single piece of solid furniture explains Jens Gliedstein the marketing director of the Wiesbaden exhibition stand construction company Isinger Merz It was made at great effort in our workshops The structure had to support over 300 kg Perhaps even more surprising was the construction time for the 180 square metre project including upright display panels ceiling hangers and furnishings The time window available was particular ly narrow even by the standards of modern exhibition stand construc tion so it was a challenge even for us with our tried and tested sys tems recalls Jens Gliedstein looking back to that hectic but exciting period in the spring Six weeks before construction was due to begin with a fully planned concept in place InterSystems put a stop to it The whole process had to start again from square one Isinger Merz put its entire closely intermeshed organisational and production po tential to work That meant we were able to get the required work flow going immediately and were finished in good time for the start of the trade fair explains Jens Gliedstein The customer s marketing people were suitably impressed and said how happy they were with the quality and implementation www isinger merz de At the stand of ZZF and WZF at Interzoo 2018 in Nuremberg the leading pet industry trade fair everything was rounded and soft and all the various elements seemed to blend in seamlessly WZF is the acronym of the event organiser Wirtschaftsgemeinschaft Zoologisch er Fachbetriebe while the ZZF is the German Pet Trade and Industry Association which is the event s sponsor We wanted to deliberately step away from a cuboid Bauhaus type design explains Branko Tom ic designer and project manager Designer for Messebau Wörnlein which is also based in Nuremberg There were almost no corners in the stand It was a vivid natural rounded design Green and white were the dominant colours The graphics and visuals had animal and nature motifs Branko Tomic has looked after the client for Messebau Wörnlein for around 20 years He developed the graphics and visuals at bytomic his own agency These attracted large numbers of visitors to the 325 square metre stand The stand had an information counter lounge areas and a stage The presentations interviews and live shows on the stage were shown on a large LED wall At the catering counter the visitors were able to enjoy speciality coffees prepared by an expert barista The exhibitor al so served delicious ice cream for the first time which proved to be very popular Next door and also designed by Branko Tomic for Wörnlein in the same style was the 100 square metre stand of the specialist publi cation Zoologischer Zentral Anzeiger and the trade fair s newspaper In terzoo Daily Interzoo Daily was produced there live for visitors to see In this way visitors were made to feel involved in both the interna tional pet industry and what was going on at the trade fair explains the designer and project manager www woernlein de JK 93TradeFairs Internation al 3 2018 FÜR ALLE DIE ANSPRUCHSVOLLE AUFTRITTE LIEBEN WWW ISINGER MERZ DE TF ERFAHREN SIE MEHR UNTER WWW ISINGER MERZ DE IMPRINZIP MESSE EVENT SONDERBAU TECHNISCHE BERATUNG DESIGN PROJEKTSTEUERUNG HERSTELLUNG REALISIERUNG PRACTICE ZZF und WZF auf der Nürnberger Interzoo 2018 Als Farben dominierten Grün und Weiß Grafiken und Visuals zeigten Tier und Naturmotive ZZF and WZF at Interzoo 2018 in Nuremberg The dominating colours were green and white while the graphics and visuals featured animal and nature motifs Ph ot o W ör nl ei n

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