Messestand zu gewährleisten so Ernest Au Outsmart Senior Account Manager Um be sonders Lamborghini und Ducati gekonnt anzustrahlen hat das Team die Beleuchtung mehrfach angepasst und Schattenwürfe ver mieden Die eigentliche Herausforderung des Projektes lag aber in der kurzen Vorberei tungszeit Wir haben zusätzliche Ressour cen und Arbeitskräfte bereitgestellt um im Zeitplan zu bleiben erklärt Ernest Au und ergänzt Die Sprache war eine Barriere zwi schen dem italienischen Designer und uns Aber mit enger Kommunikation und der Fähigkeit uns in den Kunden hineinzuden ken konnten wir das Gelingen des Projektes in Spitzenqualität sicherstellen Die Spra che Design verbindet www milton exhi bits com JK hibition Centre Italy was the partner country of the event for the second time after 10 years 130 brilliant Italian innovations from the fields of architecture luxury fashion in terior and automotive design were show cased on 600 square metres Presented by the Italian Trade Commis sion Hong Kong the motto of the pavilion was Italy Makes A Difference It was de signed by the renowned Ital ian architect Dario Curatolo who believes that there is an Italian sense of beauty that translates to design produc tion and lifestyle This has helped transform the coun try into a global powerhouse of design and creativity Italy is famous for its bril liant automotive designs The exhibition saw the Hong Kong debut of the Lamborghini Aventador S Roadster with an aerody namic design And crowds also gathered around the new Ducati XDiavel S mo torbike The other products featured in the pavilion ran the gamut from traditional artisan products to the latest fashions Sophisticated and au thentically Italian the stand design may have been but its execution and construc tion were in the hands of Outsmart the luxury specialist of Milton Ex hibits Group in Hong Kong Our team tried to put ourselves into the client s shoes and meticulously monitored every detail to en sure a stunning and high quality booth says Ernest Au senior account manager of Outsmart To ensure that Lamborghini and Ducati were impressively under the spotlight the team adjusted the lighting skillfully to avoid casting any shadows The real chal lenge of the project was short preparation time We provided additional resources and manpower to make sure our progress is as scheduled explains Ernest Au adding Language barrier between the Italian de signer and us was a challenge but thanks to our close communication and ability to grasp what the client had in mind we were able to deliver the outstanding quality project suc cessfully Design is a language that connects www milton exhibits com JK 84 TradeFairs Internation al 3 2018 PRACTICE STAND CONSTRUCTION DESIGN 100 per cent Italy made in Hong Kong A sophisticated booth design by a star architect demands a particularly skilful execution especially if the partners come from different corners of the world U ndulating lines like ocean waves Vis itors to the Italian pavilion at De signInspire 2017 in Hong Kong felt a bit like they were at the sea The booth symbolised the ocean surrounding the Italian peninsula as the boot Stream and cloud shaped structures hung from the ceil ing Below them visitors could surf through the exhibits showcased on undulating pre senters It was to be seen at DesignInspire a trade fair for global design trends and cre ative ideas at Hong Kong Convention and Ex Wellenformen Wer den italienischen Pavillon auf der DesignInspire in Hongkong besuchte fühlte sich ein bisschen wie auf See Riding the waves Visitors to the Italian pavilion at DesignInspire in Hong Kong felt a bit like they were at the sea Ph ot o M ilt on E xh ib its

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