he believes Japan s economy picked up again in the second quarter after a slight dip This is largely a reflection of the performance of large companies But not all companies benefit to the same extent from this growth The situation continues to be difficult for many small and medium sized enterprises and this is hardly taken into account says Heinz Kuhlmann These companies don t form the backbone of industry and the econ omy to the extent they do in Germany he concedes But they do make an important contribution and employ many people Sentiment generally is still really quite good believes Kuhlmann in spite of the many scandals in which politicians and offi cials have been involved Of course in gov ernment circles companies and society gen erally people are concerned about the Trump administration s unpredictable economic pol icy To protect themselves and counteract this China and Japan are already working to gether more on technology and economical ly says Kuhlmann Moreover the new free trade agreement between Japan and the Eu ropean Union will come into force in 2019 That will gradually bring practical benefits and new opportunities on both sides he be lieves Many Japanese consumers would wel come it if some of the expensive imported food finally became cheaper In the case of dairy products with very high import tariffs that will certainly take some time in order to protect Japanese farmers and in the hope that they can become reasonably competitive The trade fair industry could also benefit in the medium term from the free trade agreement which could in turn further stim ulate trade Participating in B2B or even B2B2C trade fairs is worthwhile for European exhibitors provided they prepare them selves well argues Kuhlmann They should also benefit from the continued trend in Japan towards trade fairs with more of a business to business industry focus PB 79TradeFairs Internation al 3 2018 INTERNATIONAL

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