If the situation remains more or less nor mal these gains could even grow to eight to ten per cent by year end Many organisers can even recruit new exhibitors shortly be fore their trade shows kick off observes GM Michael Kruppe Another surprising thing Even complete new bies are able to organise a show partly within only six to nine months And that s not all Due to our excel lent booking figures these organisers are even pre pared to opt for the seem ingly less favourable time slots says the SNIEC man ager People are even book ing former no go slots such as the Qingming Festival Tomb Sweeping Festival in early April or even the gold en October holiday week in China The outlook for 2019 is optimistic As even the most adverse circumstances can not stop the current positive trend Michael Kruppe be lieves that this will be a suc cessful year The former cycles between weak and strong years hardly exist for us anymore www sniec net PB 76 TradeFairs Internation al 3 2018 INTERNATIONAL Museum 3 0 in the Forbidden City Museums need to integrate into an in creasingly networked world and reachthe public through state of the art methods of exhibition presentation Doing this in a historical environment such as the Forbidden City in Beijing is not an easy task Since May Röder China has been demonstrat ing all the possibilities of textile architecture combining tradition with modernity The Palace Museum in the Forbidden City needed an innovative construction concept for the exhibition of the so called Qingming scroll Röder China showcased the project in a 1 645 square metre exhibition pavilion it had de signed itself The painting by artist Zhang Ze duan which is around 25 centimetres high and more than five metres long depicts everyday life in Kaifeng the capital of the Northern Song dynasty around 1 000 years ago the painting is also known as China s Mona Lisa The exhibition is split into four parts a huge digital edition of the original the interactive Sun Yangdian theatre a 4D full dome cinema plus information on the culture of the Song dynasty Presenting the masterpiece with the help of digital technolo gy brings this historical work of art to life for a wider audience who want to understand Chinese culture For this purpose Röder China designed and built a 25 m x 65 m indoor and outdoor hall construction in the ancient Chi nese style inspired by the historical buildings of the Forbidden City The impressive exhibi tion hall with a height of 6 metres is the per fect setting for this unique presentation Curators and project managers of the Palace Museum are absolutely thrilled by its archi tectural execution The exhibition has already been extended by 2 months due to the posi tive response www roder com SNIEC Für 2019 sind die Erwartungen optimistisch SNIEC The outlook for 2019 is optimistic Ph ot o R öd er C hi na Ph ot o S N IE C

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