S NIEC has lately been receiving an in creasing number of inquiries for pure B2C events Likewise combined events locally also known as B2B2C are becoming increasingly popular We have taken account of this and founded a new events business unit says SNIEC s gener al manager Michael Kruppe First and fore most this unit is to look after the emerging trend In addition a new logo has been un veiled adapted to the current SNIEC logo SNIEC Events One of the trends to watch right now is e sports We are already in the early stages of negotiating with possible in ternational organisers in this segment says Kruppe SNIEC is also a forerunner on other fronts Together with the city government and two further partners we have launched a green exhibition explains Michael Kruppe The aim is to help disposables focused market China initially Shanghai gradually switch to more reusable materials for stand construction This is a long term process and ought to take several years But the city governments in China s megacities are plagued by mounting waste disposal prob lems For this reason Shanghai wants to be a pioneer in this field and SNIEC is happy to join this endeavour argues Kruppe This year s Furniture China at SNIEC will be the first with showrooms and stands using green and reusable materials In addition SNIEC takes advantage of China s WeChat system and has developed a traffic management app with local partners It will be used on a trial basis for large scale events until late 2018 If successful the proj ect will of course be continued in 2019 and then constantly improved announces Michael Kruppe In peak times it will help traffic move more smoothly around SNIEC And things are also going smoothly for the exhibition centre in Pudong on all other fronts The development is still surprisingly favourable despite trade wars that are being threatened or already waged and heavy tar iffs imposed by some global trade partners says Kruppe To date we have posted gains over budget of five to six per cent WWW KECK ASIA WORLD WELCOME TO KECK ASIA INTERNATIONAL CHINA Forerunner on many fronts Things are looking up at Shanghai New International Expo Centre SNIEC Beyond their traditional trade fair business organisers increasingly play a pioneering role

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