to the bridge s entry point making it the nat ural gateway to the entire Pearl River Delta region This means great prospects for the fu ture The number of Chinese mainland dele gates and tourists coming for events at AWE is expected to increase significantly creating many more business contacts and op portunities In order to actively exploit all this new potential major institu tions are now joining forces In early July AsiaWorld Expo under CEO Allen Ha announced an intensive collabora tion with three leading MICE partners The new alliance is named Hong Kong Zhuhai Macau Bridgehead Expo Tourism Belt In addition to AWE the members of the future alliance include the Hong Kong Regal Hotel Zhuhai Chimelong Hotel and Zhuhai International Convention Exhibition Center AsiaWorld Expo has al ready been collaborating with the latter con ference and trade fair venue since 2015 with a One Fair Two Cross Boundary Venues exhibition model Now the four high profile partners want to promote their two event destinations and jointly explore mutually beneficial marketing strategies This will help increase global awareness of the exhibition and tourism resources of Hong Kong and Zhuhai And the synergies resulting from the collaboration are to help attract more inter national organisers and high end business travellers from around the globe www asia world expo com PB 70 TradeFairs Internation al 3 2018 INTERNATIONAL HONG KONG Gateway to the Delta region The Hong Kong Zhuhai Macao Bridge is slated to open soon Neighbouring AsiaWorld Expo is forging alliances in order to take full advantage of the emerging opportunities T hanks to the megaproject over the wa ter the gigantic metropolitan region in the south of China will grow even clos er together Travel time between Hong Kong and Zhuhai will be reduced to only half an hour AsiaWorld Expo AWE is adjacent New Silk Road Food fair kicks off Late June saw the opening of the first Belt Road International Food Expo Running three days the fair brought to gether 300 exhibitors at AsiaWorld Expo The event featured food from 35 countries and regions along the new Belt Road initia tive Food is absolutely indispensable to the masses emphasised Calvin Yip chairman of FMC the organiser of the trade show And food is also a key ingredient of the Belt Road Initiative Hong Kong has the advan tage of acting as an extremely well connected intermediary within the Belt Road blueprint And the food fair brings China s diverse food products to the world while simultaneously introducing cuisines of Belt Road countries to the Chinese market via Hong Kong Many overseas firms have shown a keen interest in China s massive market added Calvin Yip However when they seek to enter the mar ket they are deterred by their lack of familiari ty with the country s customs taxation and environmental regulations Service providers familiar with the Chinese market could serve as guiding lights suggested the FMC chairman praising the expertise of Hong Kong s legal and banking services He invited investment and financing companies to offer their professional business solutions to the fair s exhibitors including cross bor der e commerce finance logistics law taxa tion quality inspection and certification or food security Absichtserklärung unterzeichnet v l MoU signing ceremony f t l Leslie Kan Chimelong Group Draper Fu Zhuhai International Convention Exhibition Center Allen Ha Asia World Expo John Alexander Girard Regal Hotels Ph ot o A si aW or ld E xp o

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