T he demands of the MICE industry grow and with them so does the de mand for capacity The new event centre in the Malaysian capital of Kuala Lumpur was a response to that Trade fairs with over 100 000 visitors and major conventions attended by more than 20 000 delegates can now be held in Malaysia New events can be attracted and established events have scope for strong growth In short Malaysia is now more competitive We have already hosted major regional ex hibitions reports Gunther Beissel CEO of MITEC There has been overall growth of 110 percent in exhibition space rented adds Beissel The number of exhibitors has in creased by almost 85 percent while visitor numbers have risen by 15 percent The large exhibitions held at MITEC include the Malaysian International Furniture Fair MIFF the Malaysia International Halal Showcase Mihas the prestigious Defence fortunate to have a healthy order book with a very positive future outlook stresses Beis sel Our corporate philosophy is closely aligned with our vision to see Malaysia be come one of the leading MICE destinations in Southeast Asia The CEO of the Malaysia International Trade and Exhibition Centre is convinced of the merits of Malaysia as a destination val ue for money direct flights from most major cities around the world an established in dustry supply chain and a secure and stable political climate Further plus points are the new government which is embracing B2B events and the very healthy growth of the country s trade fair industry Malaysia is playing a leading role in the dynamic eco nomic growth in Southeast Asia and offers good opportunities to international event or ganisers and exhibitors coming on board at this stage All these factors contribute to Malaysia s appeal as a cross border market place MITEC is en route to achiev ing recognised international certifi cations which will further enhance its appeal There is also a huge amount of development taking place in the vicinity of the new exhibition cen tre MITEC is the first component of KL Metropolis where KL stands for Kuala Lumpur a mixed used city within a city with all that entails trade commerce transport shop ping and residential developments Key developments of the future will be shopping malls urban parks of fices and luxury apartments and ho tels KL Metropolis will be devel oped in several phases and complet ed in the year 2030 following a con struction period of 12 years The de cision makers at the Malaysia Inter national Trade and Exhibition Cen tre are hoping for a number of syn ergies from this The relocation of companies to the business district should increase the number of MICE events In addition the en tertainment on offer and the hotel rooms within walking distance will add value for event organisers exhibitors delegates and visitors target groups who will all spend money With all these development plans MITEC is poised to gradually become an even more attractive proposition for regional and international events asserts Beissel www mitec com my PB 52 TradeFairs Internation al 3 2018 INTERNATIONAL Services Asia Exhibition and Conference DSA and Semicon SEA the region s largest microelectronics event A real highlight in the venue s still short history was undoubtedly its use for the Southeast Asia Games and the ASEAN Para Games in 2017 As with other public owned exhibition centres MITEC places the focus on trade fairs in industries that promise to improve prosperity Beissel talks of economic drivers that bring international investment and de velopment for regional and national econom ic growth These include digital automation Industry 4 0 manufacturing agriculture medicine science and technology aerospace and education The aim is also to form stra tegic partnerships for events which will then receive prioritised stakeholder support including funding and incubator attention Besides serving as an economic catalyst MITEC is also positioned as a gateway to other markets in the ASEAN region We are MALAYSIA Growth of up to 110 percent The Malaysia International Trade and Exhibition Centre MITEC has been open for a year now The event industry in Malaysia has reaped tangible benefits Durch die neuen Kapazitäten sind in Malaysia nun auch große Kongresse mit über 20 000 Teilnehmern möglich Thanks to the new capacities it is now possible to stage large conventions with over 20 000 delegates in Malaysia Ph ot o M IT EC

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