I n the 1960s the hippies brought flower power and a pioneering spirit to the Cali fornian west coast More than half a cen tury later the delegates of the Interna tional Exhibition Logistics Association IELA headed there to seek the technological future Lightening the Age of Transformation was the motto of the annual congress which was dedicated to digitisation Our new format in San Francisco sparked a fever among partici pants enthuses IELA Executive Officer Eliz abeth Niehaus The objective of the new pro gramming was to promote a strong level of participation and introduce tools for digital transformation In addition the format was to help participants better understand how members can benefit from this transforma tion Through an interactive solution based approach they learnt about the challenges and benefits of digital technologies The 241 delegates from 45 countries en gaged intensively in the Think Brain and Stream elements of the IELA Forum in San Francisco We did a lot of brainstorming on new ideas during discussions on future proj ects of the association recaps delegate Naz Yusoff of Singapore based Transit Air Cargo It was quite different from the usual IELA She was also delighted that participants were broken up into smaller groups to get more in volved Important fields of digitisation as singled out by the IELA included automated logistics artificial intelligence cyber security data analytics and the Internet of Things This naturally provided momentum for new task forces aimed at developing new soft ware and technologies In total we now have seven task forces for seven new techno logical solutions reports Elizabeth Niehaus They will have a strong impact on the in dustry she hopes together with her IELA colleagues It was not least the speakers who provid ed new insights for the delegates The Think Campus featured Sonia Thomas UFI Cathy Breden IAEE CEIR and Jeff Butler Keynote speaker and business futurist Patrick Schwerdtfeger talked about the ABCs of dis ruptive innovation The IELA Awards were again part of the congress The Top 3 Best Domestic Agents 2017 were JIM Malaysia Eurotran Taiwan and Schenker Deutsch land While the Top 3 Best Export Agents 2017 were Airways Freight USA BTG Su isse and UK based GBH Vicky Bedi from In dia was elected as the new IELA chairman and successor of Mariane Ewbank Guido Fornelli of Italy based Expotrans is the new vice chairman Plus Christoph Rauch of BTG Messe Spedition was appointed Honorary Member He was honoured for many years of dedication and commitment as IELA chair man and treasurer In a highly emotional cer emony he dedicated the award to his father IELA founder and honorary member Klaus Rauch who passed away in 2001 The con gress was followed by the 7th Partnering Event 355 experts from 51 countries partici pated in 2 839 pre arranged meetings www iela org PB 27 FOCUS IELA IN SAN FRANCISCO Digital fever is ablaze At the 33rd annual congress of the International Exhibition Logistics Association participants developed creative ideas and solutions for digital transformation Feierliche Ehrung Mariane Ewbank und Christoph Rauch bei der Übergabe des Honorary Member Awards Official ceremony Mariane Ewbank and Christoph Rauch at the presentation of the Honorary Member Award Ph ot o IE LA

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