INTERNATIONAL EXHIBITION LOGISTICS ASSOCIATION WWW IELA ORG SETTING STANDARDS IN GLOBAL EXHIBITION LOGISTICS IELA is the global industry network that provides top quality performance and expertise for your exhibition logistics needs IELA members enable your operational excellence serving well beyond expected industry standards in the care and safety of your exhibits and the success of your exhibitions NETWORK QUALITY CUSTOMER FOCUSED WORLDWIDE SAFE SECURE ON TIME T he fire brigade was called 14 times to the premiere of the vape show in April 2016 People had seen smoke rising says Iraklis Simeonidis They thought Messe Stuttgart was on fire and called 112 The history of the show s launch was also rather unusual It all started as a family af fair My brother Kiriakos has been vaping since 2005 says Simeonidis He was one of the first in Germany says the organiser of The Hall of Vape Three years ago he was unable to attend a trade fair for e cigs in North Rhine Westphalia for lack of time But instead of waiting until the next year he came up with a surprising idea Simeonidis was asked by his brother if he could help him The solution to host their own vape show His day job being with Kühne Nagel the logistics expert with trade fair ex perience looked into the matter He knew that one of the leading providers was based on his front door step in the Stuttgart region The company liked the idea offered valuable ad vice based on its experience with other vape shows After this talk contacts were estab lished with Messe Stuttgart The managers promised to help us says Simeonidis Then he his wife Franziska and his two brothers Taso and Kiriakos got started The family project informed itself about suppliers and distributors in the business We phoned for hours with potential exhibitors and tried to convince them After getting the most im portant 15 companies on board there was a domino effect The premiere featured 101 ex hibitors Our trump card was having an event in the south of Germany near the bor der with Switzerland and France says Sime onidis And we were able to benefit from the professional conditions at Messe Stuttgart The premiere in 2016 was already attend ed by 7 500 visitors although they are not able to advertise for e cigarettes without re strictions We immersed ourselves in social networks like Facebook and Instagram says Simeonidis speaking of vape groups and vape meet ups With success 16 000 guests already flocked to the second edition This year 290 exhibitors rented 20 000 square me tres According to Messe Stuttgart the event is one of the Top 3 of its kind in Europe and has long become well known The fire brigade never has to be called anymore www the hall of vape de PB FOCUS 23TradeFairs Internation al 3 2018 GUEST EVENTS Vape meet up in Europe The market for e cigarettes is booming 20 000 visitors came to see the third edition of The Hall of Vape this May The story be hind it is quite remarkable

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