well lit decorated and furnished Once everything is perfectly pre pared a camera team comes in creates and edits a 3D film and puts it on the website In the best case scenario In ternet users can then use their mouse to navigate their way all round the building from floor to floor and through all the foyers and rooms Before they can do that however they have to get to the web page where the virtual tour is located If it s difficult to find you can always try entering the words virtual tour in the search box Some trade fair cen tres start by displaying a tab showing the different floors of the venue Arrows show the di rections in which you can go with the mouse Other pages dis play clickable plans or photo graphs of the halls and rooms When the pages open the user can check out the entire space every last corner of it Sometimes there are also films started with a mouse click that guide you through a hall To stop the tour you click again There are also tours in which you click the location you are in terested in on the hall plan for example a particular hall where a photograph is stored that you can scroll through All kinds of different solutions are used to of fer users a visual impression of a site in virtual tours They range from simple site plans to photo galleries and 3D films in Google Street View Visuals are becom ing increasingly important in on line searches In a direct compar ison a 360 degree view might tip the decision in favour of or against a venue Virtual tours of fer greater clarity than conven tional photographs They also give you a much better impres sion of a venue s size and room layout You thus get a realistic impression online of what you can expect in reality Overall a trade fair centre website can benefit from a virtu al tour in many respects It is a sign of professionalism and also causes users to spend more time on the website A practical side effect of a virtual experience like this is that it can also improve a trade fair centre s search engine rankings And on social media 3D content like this is always popular with users they tend to click and share it However you don t find these tours on every trade fair centre website Claudia Delius Fischer director of Con gress Frankfurt explains why not There is a huge amount of work involved It s easiest to make films like this in new build ings Once a venue is up and running it becomes much more difficult to achieve However she emphasises that virtual tours are ideal for new venues in par ticular They are fantastic sales tools KF www messezentrum salzburg at Salzburg Center Exhibition Congress SIZE MATTERS THE RIGHT YOUR EVENT FOR 39 257 m2 exhibition space 65 665 m2 outdoor area 5 000 people congress capacity 10 Minuten to the Intern airport main train station congress messezentrum salzburg at21 FOCUS Auch das Amster damer Messe zentrum RAI lässt sich am PC durch streifen Amsterdam s RAI exhibition centre can also be explored online Hier begibt sich unsere TFI Redaktion auf einen interaktiven Rundgang durch das Messe zentrum Salzburg Here our TFI editorial team take an interactive tour of Salzburg Exhibition Centre Ph ot o T FI Ph ot o R A I

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