Hattendorf Social responsibility and social aspects have become very important Due to the dynamic of change in the trade fair in dustry it can be helpful to learn from others A total of six best practice examples will be featured at the Saint Petersburg congress twice as many as at previous events These are the winners of the UFI Awards in five cat egories digital innovation marketing sus tainable development operations services and human resources HR plus the poster competition One of the mentioned cate gories is set to become even more important for the future of the exhibition industry Good HR strategies are decisive for the suc cess or failure of trade fair companies and or ganisers Companies need to be attractive for employees inspire loyalty and give them a bit of free rein Hattendorf describes the challenges Especially the next generation of execu tives can make a significant contribution to digital development within the industry But it is simply not enough to merely let young talents operate the boss s Twitter account It would make more sense to adopt their way of thinking A current UFI award winning ex ample from the field of augmented reality shows the possibilities this can open up In June we were sitting together at the Educa tional Forum for Digital Innovation says Kai Hattendorf From Hanover we were able to follow our colleagues on a real time tour of Suntec in Singapore This example shows that you don t need to pay service providers lots of money to develop such applications the solution in Singapore was created hands on by young employees who are digital na 10 FOCUS TradeFairs Internation al 3 2018 Digitalisierung braucht neue Denkweisen Educational Forum für digitale Innovation 2018 in Hannover Digitisation calls for new ways of thinking Educational Forum on Digital Innovation 2018 in Hanover Ph ot o U FI Wichtig ist der Austausch innerhalb der Branche wie hier beim AUMA Messetreff 2018 v l Kai Hattendorf mit Andreas Moerke Messe Düsseldorf Japan Jana Dewitz Messe Berlin Guido Gudat Koelnmesse und Markus Quint Messe Frankfurt Communication within the industry is important like at AUMA MesseTreff in 2018 from left to right Kai Hattendorf with Andreas Moerke Messe Düsseldorf Japan Jana Dewitz Messe Berlin Guido Gudat Koelnmesse and Markus Quint Messe Frankfurt Ph ot o T FI

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