T he focus on quantity alone can also be an obstacle as was seen in the Indone sian trade fair sector in the past Most organisers went in for crowd pulling shows for consumers observes Indra Sukirno They are only gradually becoming aware of the importance of B2B events with qualified experts says the executive director of Jakarta Convention Exhibition Bureau www jcneb com She wants to accelerate this process and help make Indonesian MICE events more international And the new des tinASEAN event is to contribute to this goal It made its debut in the first half of April at Indonesia Convention Exhibition ICE in BSD City near Jakarta Indra Sukirno organised the two day con gress and fair She employed well established event strategies for the MICE industry in cluding a hosted buyers concept with some visitors even coming from Europe We had a delegation from France at our booth said sales employee Novita of Alcor Mice an ex hibiting Indonesian venue operator No soon er had she said that than a British buyer dropped in The largest presence among the represented hotels belonged to the Santika chain with 107 properties The company manages the hotel with its beautiful open air sky lounge next door to the ICE The exhibi tion centre also had a stand The president director of the ICE s parent company IIE Ryan Adrian and ICE s general manager Aage Hansen were among the first trade show visitors on the kick off day Know how transfer is a success factor of such MICE meeting places The fringe pro gramme of destinASEAN featured high cali bre speakers such as Singex CEO Aloysius Arlando from Singapore His opening speech dealt with New Business Events in the Dig ital Economy Singex operator of Singapore Expo and organiser has been thinking inten sively about new business models under changing conditions Ultimately all indus tries are affected pointed out Aloysius Ar lando He believes a stronger combination of online and offline elements could be the an swer The mix of the resulting multi format events depends on the respective target groups he believes It is important to inte grate competent partners and their expert ise Examples of possible partnerships exist in logistics or the insurance of events Henry Lowis managing director of DB Schenker Petrolog and Jason Mandera senior vice president of insurance broker Marsh Indone sia spoke about this The partnership con cept also serves the exchange of knowledge especially in ever more challenging times This is where the World PCO Alliance comes in This network was presented by Nancy Tan Singapore Kitty Wong Taiwan and Anthony Wong Malaysia at destinASEAN 20 professional conference organisers from 20 countries have joined forces in this union When a congress commutes between differ ent regions it is important not to start from scratch but to put past experience to good use PB 77TradeFairs Internation al 2 2018 INTERNATIONAL INDONESIA More international outlook With a population of 255 million the island state is the world s fourth most populous country This massive market gives rise to huge potential for the MICE industry Drei Veranstaltungsexperten auf dem roten Teppich v l Nancy Tan Kitty Wong und Aloysius Arlando Three event pros on the red carpet f t l Nancy Tan Kitty Wong and Aloysius Arlando Ph ot o T FI

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