world of travel We staged the airline s en tire customer journey in other words the traveller s experience before during and after the flight explains Dierk Prüssing senior executive consultant of ET Global Exhibit Group Based in Taunusstein near Frankfurt the stand construction firm won the bid for developing and implementing this award winning project With a lofty height of three storeys and an arched roof the booth resem bled an aircraft hangar A 15 metre wide LED Screen on the front façade caught the visitors attention and lured them inside Lufthansa s service and product world The intention was to not on ly showcase the flight experience but also Lufthansa s destinations Visitors were able to get cosy in the original passenger seats of all the different travel classes Thanks to pil lars and virtual reality goggles they toured many of the most attractive flight destina tions around the world with 360 degree views Emotional images of these locations were intended to give them itchy feet We are proud to have won this special award for an exceptionally demanding project says Dierk Prüssing Once again we were able to demonstrate how customised 3D communi cation enables the beholder to really experi ence the brand Modern travel means con tent experience and discovery And the same applies to modern brand presentation www etglobal com Medical technology is only too often presented in a sterile looking setting We de liberately wanted to get away from that and communicate the exhibitor s services with emotional values reveals Christian Poell head of sales of the Gelsenkirchen based stand construction firm Unicblue The ex hibitor Fresenius Kabi attends international medical congresses all over Europe with a booth designed by Unicblue Its slogan is Caring for Life This is based on the com pany s philosophy for which we created a platform adds Christian Poell Featured on danglers the brand and claim are already visible from a distance Emotional images in vite the visitor inside the booth which is open and accessible on all four sides Expe rience Path is the name of the signage system It takes the visitor through a product presentation area and various stations themed according to medical applications Colour graphics and wooden elements create a warm and harmonious space Indi rect lighting from below the display cases highlights the exhibits in the product area in PRACTICE Ph ot o Is in ge rm er z Eine klare Struktur teilt den Hima Stand in vier vertikale Höhenzonen für Produkt Grafik skalierbare Fläche und Fernwirkung The Hima booth had a clear structure divided into four vertical height zones for product graphics scalable space and long distance impact

Vorschau TFI Trade-Fairs-International 01/2018 Seite 63
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