burg How can wind energy na ture and ecology be reflected in a building That was the challenge The exhibition stand designers came up with a number of ingen ious ways of meeting it They used a life sized model of a sec tion of a two part rotor blade for example which was made for them by a model builder The wider lower half was at tached to the external wall of the meeting room and the rotor blade tip was suspended from the ceiling You got the impression that the rotor blade was cutting through the stand recalls MDS marketing director Vanessa Nie mann Rolls of turf were laid out under the wind turbines and the scene was flanked by small trees The visitors really liked the mod els trees and grass continues Vanessa Niemann The stand s colours and graphics underscored the symbolism white walls for clean energy and the colour of the wind turbines The green of the grass and the landscape themed graphics stood for the en vironment and green energy A fabric banner over the stand vis ible from some distance reflected the shape of the tapered rotor blades Being a modular struc ture the stand is already booked in for other trade fairs reveals Vanessa Niemann Even with a much smaller stand footprint the essentials are always retained www mdsmessebau de Visitors to dmexco 2017 cer tainly wouldn t have been ex pecting to come across a village of Alpine huts in the exhibition hall so Salesforce s stand really stood out from the rather sober and businesslike stands of its competitors at the digital trade fair The concept behind the stand was Trailblazer an out door scouting theme reflecting how the company sees itself as a pioneer in the field of business cloud computing The exhibition stand construction company Ate lier Damböck from Neufinsing near Munich adapted the con cept for the German speaking world The result took visitors through a kind of Alpine nature trail Anyone embarking on it learned about the environment for the solutions just as a rambler gets to experience the natural en vironment How does cloud com puting result in concrete business solutions How can you learn to use business applications and how can they be successfully im plemented Forest paths marked out by high quality photorealistic car pets led visitors from one point to the next among natural looking artificial grass and rocks A ro tating balloon above the stand served to draw attention to it emphasises Kathrin Böttcher Atelier Damböck s marketing di rector The stand s centrepiece was a tree house on the ground floor of which there was a media theatre for presentations as well as a kitchen Upstairs was one of the stand s four meeting rooms This elaborate and eye catching Alpine world couldn t have been created using a construction sys tem of course we built the en tire stand from scratch manual ly explains Böttcher However the concept is modular in design and it s being used in different sizes and configurations at other trade fairs and conventions in cluding CallCenterWorld Berlin www damboeck de JK WIESBADEN WWW ISINGER MERZ DE FÜR ALLE DIE ANSPRUCHSVOLLE AUFTRITTE LIEBEN MESSE EVENT SONDERBAU 59TradeFairs Internation al 1 2018 PRACTICE Einen Blickfang des von Bruns ent wickelten SLM Stands stellten die Blockouts dar hinterleuchtete Wandgrafiken The SLM booth designed by Bruns featured eye catching blockouts backlit wall gra phics Ph ot o B ru ns

Vorschau TFI Trade-Fairs-International 01/2018 Seite 59
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