3 D printers produce parts by adding material layer by layer SLM Solutions Group AG which has its headquarters in Lübeck is a manufacturer of 3D metal print ers for manufacturing complex components Our idea was to apply the technical principle of 3D printing to stand design ex plains Christian Flörs creative di rector for 3D brand communica tion at Munich trade fair service company Bruns Messe und Ausstellungsgestaltung GmbH which designed planned and built the stand The zones of the stand were added layer by layer The company positioned the meeting information communi cation and catering zones diago nally one after the other At the centre of it all were the informa tion zone with the exhibits and the communication zone The exhibits were the out standing features in the informa tion zone The communication zone which was notable for its warm ambience was right next to but screened off from the in formation zone allowing in what production will look like in future says Bruns creative direc tor Christian Flörs The exhibi tion service company developed and built the stand for formnext 2017 the leading trade fair for additive manufacturing which was held in Frankfurt The stand is modular and can thus also be used at other events www bruns messebau de A wind turbine is many times higher than the typical exhibition hall Despite that Nordex man aged to come up with a way of exhibiting turbines indoors at WindEurope 2017 in Amsterdam Models with a height of around three metres exerted quite a pull on visitors to the fair Nordex was exhibiting at the fair togeth er with its newly acquired sub sidiary Acciona Windpower for the first time and its new stand design was developed and built by MDS Messebau a company based in Buchholz near Ham 58 TradeFairs Internation al 1 2018 depth conversations about the products to be held close to the exhibits The blockouts caught the eye backlit 3D effect wall graphics portraying complex case studies of printed components from a wide variety of industries in 3D effect graphics One par ticularly impressive example was a sintering motor cooling system for the electric racing cars of a team that takes part in interna tional design competitions The stand thus combined impressive exhibits with the latest technolo gy and gave an indication of STAND CONSTRUCTION DESIGN Illustrative design Exhibition architecture does more than just set the stage for exhibits It can enable trade fair visitors to really experience the products exhibited their development and their usage PRACTICE Alpines Hütten dorf Der Stand von Salesforce wurde zum Hin gucker unter den bisweilen sachlichen Auftritten der dmexco Alpine village The Salesforce stand was an eye catcher among the in part rather so ber presences at dmexco Ph ot o A te lie r D am bö ck

Vorschau TFI Trade-Fairs-International 01/2018 Seite 58
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