ferent way with three desks at which visitors could get quick advice This part of the stand was thus the interface between the products and the communication space where contact with customers was established www unic blue com Raw glass doesn t really make much of an exhibit on its own This is where the cre ativity of exhibition stand developers comes in how can optical glass be presented in an attractive captivating way The Japanese company Ohara is a leading manufacturer of raw glass for products such as lenses or mir rors The company generally comes to trade fairs without exhibits yet still manages to captivate those who visit its stand The Wies baden based exhibition stand construction company Isinger Merz has been designing impressive stands for its customers for 12 years One new design made its debut at Laser World of Photonics 2017 in Munich The designer Dieter Kirchhoff came up with a stand that really caught the eye Its colour ful walls and columns stood out from some distance away A cross media agency created a spectacular 3D show to go with it which showed how the glass is produced and fin ished Visitors were really impressed by the 48 square metre stand recalls Jens Glied stein marketing director at Isinger Merz It stood out like an exclamation mark There is another factor of great impor tance to the exhibitor sustainability Ohara was the first manufacturer to switch to envi ronmentally friendly glass and adhere rigor ously to it In order to minimise the impact on the environment of its trade fair appear ances as well Ohara uses the modular Isidesign system from Isinger Merz which is long lasting recyclable robust has an at tractive finish and can be put together very quickly When it comes to sustainability the exhibitor and exhibition stand construction company are on the same wavelength In 2017 Isinger Merz was certified as a sus tainable company by the trade fair associa tion FAMAB The certification goes far be yond building resource efficient exhibition stands The company s social responsibility towards customers partner companies and its staff were also rated as exemplary www isinger merz de Chainsaws turn tree trunks into building material The idea of the exhibitor Prinz and the exhibition stand construction com pany MDS Messebau was a simple one in stead of exhibiting the company s timber pro cessing machinery they would shift the fo cus to the initial material and the end prod uct Prinz which is based in Loosdorf Aus tria is a leading manufacturer of sawing ma chines technology and accessories At the in dustry trade fair Ligna 2017 in Hanover it surrounded its latest machines and tools with wood showing how it looks before and after sawing Printed fabrics with forest mo tifs encased the stand as walls on two sides On one of the machines part of a tree trunk lay ready to be sawed Walls that gave the impression of stacked planks separated the storage area kitchen and lounge from the ex hibition space The lounge was adorned with furniture made from Euro pallets with dark brown upholstery and glass table tops and wood flooring completed the picture Not only did our stand design establish a link from the forest to timber processing and then to the final product explains Vanessa Niemann marketing director at MDS Messebau which is based in Buchholz in der Nordheide It also rose above what is a rather sober technical context with its pleasant comfortable ambience based on the use of wood and forest motifs The stand al so resulted in material advantages in the truest sense of the word it didn t require much time or many people to erect it and there were few construction elements in volved Essentially it combined construction system elements with large graphics Its tim ber themed appearance and the wood and pallets used as decorative furniture lent it a completely individual touch www mds messebau de JK 94 TradeFairs Internation al 3 2017 PRACTICE Ohara auf der Laser World of Photonics 2017 Besonders ins Auge fielen die farb starken Wände und Säulen Ohara at Laser World of Photonics 2017 The colourful walls and columns were particularly eye catching Ph ot o Is in ge r M er z

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