E arly this year the Chinese economy on ly showed a few hesitant signs of re covery But the trend picked up strength by mid year says a delighted Michael Kruppe The general manager of SNIEC presents figures to confirm his obser vations Loyal customers required more space and booked larger areas for more than ten of their events in 2017 Moreover SNIEC managed to contract new mostly local trade fairs this year with a lead time of six to nine months Kruppe expects this to contin ue We see potential for organisers who want to stage a show in what used to be an unusually short period of time The newly gained events also highlight the diversity of SNIEC s portfolio It includes the Boatshow as well as Huawei s annual conference The latter requires a space of some 100 000 square metres This is the event that under lines the modern spirit and development of Shanghai and in particular Pudong as a high tech centre SNIEC GM Kruppe believes that the fig ures for 2017 will surpass the planned earn ings Thanks to this dynamism the venue in Pudong is set to flourish even further over the next three to four years Various fairs will expand in 2018 such as digital entertain ment show Chinajoy which already saw ex ceptional growth in 2017 Other shows like IE Expo CES Furniture China or SIAL are equally promising And there is increasing demand for meetings and conventions In 2016 and 2017 we already staged more than 20 events in this segment at SNIEC reports Michael Kruppe The reason for this boom of trade fairs and conventions is not just a gen erally more stable economy but also the fact that Shanghai is gaining importance as a trade and service centre in Asia and world wide Moreover Shanghai is increasingly be ing accepted as the trade fair capital of China and Asia We are receiving more inquiries from Beijing for example but also from oth er major Asian cities Organisers value SNIEC because of its al most two decades of experience Especially those with increasingly stringent require ments as to quality and service We respond to this says Kruppe by constantly adjust ing and improving our services However it is not just about impressing the market with a steady stream of new attractions We also focus on maintaining a high quality level of any innovations that we introduce The im portant thing he says is to make the pre sented novelties sustainable for 2018 and be yond As a green pioneer of the local trade fair industry SNIEC cooperates with the city government in Shanghai Pudong the Shang hai Convention and Exhibition Industries Association SCEIA UBM and Lingtong Exhibition System Co Ltd This coopera tion is to boost China s Green Fair with the aim of produc ing greener booths In other words more eco friendly materi al and less disposable booths of the kind that are normally used in China explains Michael Kruppe And with a noticeable reduction of wastes www sniec net PB 70 TradeFairs Internation al 3 2017 INTERNATIONAL CHINA Unusual now usual Trade fairs are seeing a very positive development at Shanghai New International Expo Centre SNIEC This trend ought to continue in 2018 Messehauptstadt Shanghai Wir sehen verstärkt Anfragen etwa aus Peking aber auch anderen asiatischen Metro polen sagt Michael Kruppe Trade fair capital Shanghai We are receiving more inqui ries from Beijing for example but also from other major Asi an cities says Michael Kruppe Ph ot o S N IE C

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