T he figures are impressive This year alone over 1 1 million international MICE visitors will come to Thailand Together with 26 million Thai partici pants they will bring in revenue of almost 155 billion baht 4 billion euros generating 270 million euros of tax revenue There are around 164 000 jobs in the industry Thai land recently claimed 24th spot in the rank ing list of global convention destinations published by the International Congress and Convention Association ICCA And the Global Association of the Exhibition Industry UFI has Thailand as the number one desti nation in the ASEAN region based on square metres of exhibition space sold from 2011 to 2015 There is a total of 257 000 square me tres of exhibition space available at the nine trade fair centres in Bangkok and elsewhere in the country To turn the MICE industry into a key sector in terms of the country s economic development there are four direc tions we need to go in says Chiruit Is arangkun Na Ayuthaya the new TCEB presi dent The first thing required is growth in par allel with the development of the country In addition to working in existing markets that also includes focusing on new markets such as those targeted in Thailand 4 0 the aim of which is to transform Thailand into an inclu sive society with an innovation driven sus tainable economy In the next 15 years GDP per head is to rise to 15 000 US dollars and thus increase by a factor of 2 5 Smart peo ple companies and industries will be needed to which the MICE industry will have to address itself Secondly growth is required in high potential markets closely associated with the development of Thailand s economy such as the ASEAN countries East and South Asia Australia and New Zealand Thirdly the growth must not be re stricted to Bangkok but be evenly distributed wherever possible Opportunities for devel oping the MICE industry must be seized in provinces with high potential such as Chiang Mai Khon Kaen Pattaya Chonburi or Songkhla says TCEB president Chiruit Is arangkun Na Ayuthaya Fourthly he wants strong growth which will necessitate the de velopment of internal systems an organisa tional structure and a regulatory system that will enable market needs to be met In the second six months of 2017 Thai land is hosting numerous trade fairs and con ferences The MICE fair IT CM Asia CTW Asia Pacific took place in Bangkok at the end of September and Siggraph a computer graphics conference and exhibition will fol low at the end of November Messe Düssel dorf Asia has held four events in the capital recently It s Medical Fair Thailand attracted 700 exhibitors from 45 countries including 18 shared national stands and around a tenth of the exhibitors came from Japan The event took up 20 percent more exhibition space than its predecessor The medical sec tor is one of the most important customers of the plastics industry which was targeted with its own fair T Plas Pack Print and wire Tube a trade fair duo for the wire ca ble and tube manufacturing industry com plete the picture mda messe dusseldorf com PB 61TradeFairs Internation al 3 2017 INTERNATIONAL THAILAND Key sector for economic development The Thailand Convention Exhibition Bureau TCEB has a new president He has already marked out the direction s he wants to take in future Chiruit Isarangkun Na Ayuthaya ist der neue Präsident des Thailand Convention Exhibi tion Bureau Chiruit Isarangkun Na Ayuthaya is the new president of Thailand Convention Exhibition Bureau Ph ot o T C EB

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