T he programme was first presented four years ago By December 2016 it had at tracted over 85 events and 140 000 vis itors to Singapore This success story is now set to be continued The Changi Airport Group the Singapore Tourism Board STB and Singapore Airlines are again on board Two new partners have joined them the VIP airport terminal JetQuay and the car service company Uber The SMAP provides a range of benefits to both organisers of MICE events and those who attend them Besides mone tary benefits there are benefits that simply make things easier such as the use of WiFi routers and help is also provided with organ isation with obtaining visas for example Event planners also receive financial sup port through the Business Events in Singa pore initiative In addition the STB offers as sistance with planning and puts planners in touch with local service providers The pay ment in kind benefits for organisers include up to five additional air tickets in Economy Class when a minimum number of tickets are purchased There are also discounts on advertising space in all Changi Airport s ter minals And giving due importance to the first impression a welcome desk can be set up at the airport free of charge The desk functions as part of VIP reception That in turn gives visitors who are attending an event a feeling of exclusivity It s certainly an attractive scheme for those attending MICE events as well They save money for example through the special rates offered for flights to Singapore In fu ture they will have a choice of four airlines which together serve over 130 destinations Singapore Airlines SilkAir Scoot and Tig erair Once they are there getting around the city state is child s play They can use the Uber app which also gives SMAP partici pants discounts The guests also receive shopping and restaurant vouchers One event that particularly benefited from the programme was the recent 2017 Confer ence on Lasers and Electro Optics Pacific Rim CLEO PR The conference organisers consid ered several Asian host cities and ultimately opted for Singapore The conference was held in South East Asia for the first time two months ago with over 1 000 delegates attend ing Organisers qualify for the SMAP simply by considering Singapore as a host city Appli cations can be sent in until the end of 2019 and all events must take place before 31 De cember 2025 Programmes such as this strengthen Singapore as a MICE location as the statistics demonstrate In the latest ranking list of the International Congress and Conven tion Association ICCA Singapore came top in the Asia Pacific region for the 15th time And in the global city rankings for convention destinations Singapore moved up one place to sixth www yoursingapore com PB 57TradeFairs Internation al 3 2017 SINGAPORE Events and convenience The Singapore Mice Advantage Programme SMAP was launched for the second time in the spring The aim is to make the quality of B2B events even better MICE Standort Singapur In der aktuellen ICCA Rangliste belegt die Metropole zum 15 Mal den ersten Rang im Asien Pazifik Raum MICE destination Singapore In the current ICCA rankings the metropolis is number one in Asia Pacific for the 15th time Ph ot o T FI

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