O utsiders may feel a bit deterred by the current state of affairs in the Middle East especially visitors from the west But the local view of the situa tion is quite different Turkey is still the most developed and reliable country in the region and will therefore not be disregarded easily says Bülent Ünal Things and condi tions change rapidly says the chairman of dominate the majority of the market analy ses Ünal The presence of leading German and British organisers who rank among the top ten worldwide highlights the importance of the Turkish trade fair market Tüyap sees itself in a good position in this competitive environment as the compa ny has long been working the market nation wide In Istanbul its largest location the company operates a centre with 120 000 square metres of exhibition space and still has growth plans after recent constant ex pansions Two halls are to be added to the venue which lies around 19 kilometres from Ataturk Airport The capacities of the five star Tüyap Palas hotel which is connected to the venue have also increased The luxury stay now boasts 630 rooms 33 meeting rooms top notch restaurants and a big mul ti purpose ballroom for up to 1 000 guests And the company has also added a new event to its agenda in Istanbul this year Launched in 1994 the Stationery Office Fair has relocated to the Tüyap site Also for the next edition in February 2018 the cooperation with the industry association Tükid is to help boost the project The company has also strongly increased its activities in Izmir where Tüyap has al ready been staging the Book Fair for 22 years We launched three further events there this year at Fuarizmir reports Bülent Ünal He singles out Izwood Izmob a wood working machinery and furniture show duo Plastpak for plastics and packaging technolo gies and the metalworking machinery show Maktek Izmir No doubt it was a good idea to hold more trade shows in Izmir says Ünal And in 2018 even more events will be brought to the metropolis on the Aegean sea In addition to the shows making their debut in Izmir there will also be new events in An talya Gaziantep and Koceali this year Hence Tüyap is now active in ten Turkish cities from A for Adana to S for Samsun Like the event calendar services are also be ing ramped up for the trade fair target groups The mobile app MyTuyap has taken on an important function B2B meetings that are scheduled in advance have increased considerably Those exhibitors who have al ready started to use this application have se riously benefited from it says a delighted Bülent Ünal well aware that satisfied ex hibitors will be happy to return and book a stand at the next edition of the show www tuyap com tr PB 38 TradeFairs Internation al 3 2017 INTERNATIONAL Tüyap Fairs and Exhibitions When the con flict in the region disappears and we reach a stable climate hopefully in a near future we should perform better than ever He believes that one should remove any obstacles and move forward in solidarity Tüyap s chair man describes the Turkish trade fair industry with a focus on its international significance Around 20 of the more than 200 organisers TURKEY Things change rapidly Despite chaos in the region the country s leading fair company Tüyap is optimistic about the future And so are its forecasts for Turkey Die Anwesenheit führender deutscher und britischer Veranstalter zeigt die Bedeutung des Messe standortes Türkei sagt Bülent Ünal The presence of leading German and British organisers highlights the importance of the Turkish trade fair market says Bülent Ünal Ph ot o T üy ap

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