T here is definitely scope for more external events We are seeing growth in specialist and in house trade fairs says Reinhard Pfeiffer deputy CEO of Messe München In contrast the market for leading trade fairs in Germany is saturated he explains In order to meet the growing demand for smaller specialist trade fairs Messe München is currently building two new halls with 20 000 square metres of exhibition space as well as a conference centre Con ference Center Nord The halls will be opening in 2018 On the one hand recurring itinerant events such as FESPA or FESPA Digital con Hosts host Only an event that is carefully planned has the potential to become unforget table You know that and so do we Take advantage of our expertise and passion We ll take care of the details and put your event on track for success 21 FOCUS TradeFairs Internation al 3 2017 GUEST EVENTS Constant element in the portfolio Guest events are on the up with numbers continually rising in Frankfurt Hamburg and Munich There is also a growing trend towards specialist trade fairs Bei der Messe München verzeichnen wir ein Wachstum bei Spezial und Hausmessen beobachtet Reinhard Pfeiffer At Messe München we are seeing growth in special and in house shows says Reinhard Pfeiffer Ph ot o M es se M ün ch en

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