H igh quality events are dependent on good technical equipment being available Our trade fair centre is on ly ten years old and so it s very state of the art stresses Stefan Lohnert who is re sponsible for guest events at Messe Stuttgart we have to offer at the disposal of all event organisers says Lohnert insisting that there is a single quality standard for all users Most guest organisers make use of many of the additional services offered by Messe Stuttgart s contractual partners Around 75 percent also use the exhibition stand con struction service reveals Lohnert Our stand construction packages are particularly popular These are tailored to suit the re quirements of each trade fair and there are also solutions for first time exhibitors and those who want shared stands Custom stand construction concepts can also be imple mented Advertising space which is available on site in a variety of forms is also often booked according to Lohnert The options in clude hanging banners stair advertising and lanyards printed with the company logo as admission tickets for visitors Requests for special catering are very common A Japanese buffet for example when a Japanese association is here or a hearty German snack if it s an evening with a folk festival theme says Lohnert providing two examples Special event technology is al so very often requested At one event for ex ample The Spirit of Lifeplus the content and live images were displayed on multiple wide format big screens with a total surface area of over 1 450 square metres The event was translated into six languages broadcast around the world as a live stream and pro moted via Instagram and Twitter channels Thanks to our technology partners at Neu mann Müller we have everything covered as far as technology is concerned reports Lohnert Conferences accompanying trade fairs benefit from the technical facilities at the ICS International Conference Centre Stuttgart Large conventions on the other hand gener ally also require special solutions such as a server based presentation management sys tem or large scale projection systems in the plenary halls A good example of this kind of event is the Best Cars award ceremony of the German magazine auto motor sport where awards for the best cars of the year as voted on by the publication s readers are presented to senior automotive industry executives Re dundancy was built into the technical sys tems in the control room at this event in case of a system failure We could have switched from one system to the other at any time without a delay explains Lohnert www messe stuttgart de PB 18 FOCUS TradeFairs Internation al 3 2017 Word has got around about that and it s one reason why people book our venue In terms of the event technology that is made avail able no distinctions at all are drawn between Messe Stuttgart s own events and guest events We put all the technical equipment GUEST EVENTS A single standard for all users Without comprehensive event services and technology a venue doesn t get very far these days Customised offerings are also much in demand as a quick look at Messe Stuttgart shows Alle Veranstal tungen können auf das gesamte technische Equipment zu rückgreifen hebt Stefan Lohnert hervor All events have access to our enti re technical equip ment points out Stefan Lohnert Ph ot o M es se S tu tt ga rt

Vorschau TFI Trade-Fairs-International 03/2017 Seite 18
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