With state of the art trade fair architecture we re creating a place where encounters become contacts Find out more at nuernbergmesse de hall3C EXPANDING MEANS BRINGING THE HORIZON CLOSER NürnbergMesse Turning ideas into value an architect dreams of a bombastic influen tial building design But in the case of event venues an extraordinary design is often not expedient Form should rather take a back seat The design of an exhibition centre needs to be based on its function emphasis es Jochen Witt The focus is on some very fundamental questions For example how can we get 5 000 visitors on the premises in 15 minutes Ineffective planning and false assumptions can lead to costly modifications later on Berlin Airport BER is a case in point In the case of exhibition centres later modifi cations can also cost a lot of money In addi tion this can harm your reputation says Gerd Weber JWC divides consultancy needs for the construction or expansion of exhibition cen tres into three different areas security service quality and efficiency The security aspect comprises building infrastructure fire safety electricity and measures against storm im pacts One of the key questions is how to se cure booths technical installations and logis tics at the venue At fairs there are always visitor flows and exhibitor transports says Jochen Witt For one part you need to pre vent accidents And for the other only mate rial that is really safe should be allowed on the premises Today safety and security are much more relevant topics than only twenty years ago Many exhibition centres world wide are completely inadequate Attempts are often made to justify this with acquired rights says Gerd Weber But that s not ac ceptable and it would be advisable for the in dustry to at least develop universal minimum standards In the field of service quality at exhibi tion centres Witt and Weber also see room for improvement especially in Europe This is about how the management interacts with the customer including organisation process es and staff training in preparation for new requirements In the field of efficiency the questions are What about a flexible utilisa tion of the facilities Where are the entrances How do the logistics work If you get the plans wrong it will cost a lot of money later when the site starts operating In addition consumption based costs should be reduced for example with green technologies On the costs side there is still a lot of potential even FOCUS The largest exhibition centres in the world 2018 19 First phase 400 000 sqm JWC Shenzhen World 500 000 Hanover 463 000 NECC Shanghai 400 000 Frankfurt 367 000 Milan 345 000 CIEFC Guangzhou 338 000 Kunming 300 000 Cologne 284 000 Düsseldorf 262 000 Paris Nord Villepinte 242 000

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