UNICBLUE has been successfully working with medium sized companies and international corporations since 1983 Whether regional national or international we plan and build exhibition stands design storytelling and create strong images for digital and print media Everything from the same source resulting in tailored brand communication Visit us at www markenerlebnis de Where in the world can we create a real brand experience with your stand Christian Poell Head of Sales E Mail christian poell unicblue com humans brands love Global trade fair experiences from a single source I ts list of European clients is long We support clients like UBM NürnbergMesse and the British Plastics Federation in its activities in Asia reports Arif Chan Our full exhibitor service covers everything from creative design to production says the general manager of Milton Exhibits in Hong Kong But most importantly we work as their local support in Asia This includes taking care of a range of different require ments including printed matters souvenir production equipment and helpers at exhibi tion booths We provide local knowledge but offer international standards claims Chan But this service from Europe to Asia also works the other way round with Milton Ex hibits helping Messe Frankfurt HK bring Asian exhibitors to Europe At Messe Frank furt the Asia based service provider is in charge of the Hong Kong Pavilions at Ambi ente and ISH among other events These projects involve various challenges This in cludes exhibition logistics and identifying the right local partner in Europe reports Arif Chan We want to ensure that we are able to deliver the same level of services and quality as with our assignments in Asia Of course there are intercultural differ ences that need to be dealt with The differ ent time zones also need to be consid ered as the old continent and Hong Kong are seven to eight hours apart This can make it difficult to find a suitable time for meetings I remember there was one conference we managed for a European client Arif Chan cites an example to tackle this challenge my team scheduled the teleconference with the client during European working hours he recalls In addition we were well prepared with a range of options to ensure that each meet ing was fully utilised and decisions could be made This helped to ensure that no deadline was missed for production the booking of venues or equipment In the end the conference was a great success and Mil ton Exhibits was highly recognised by the or ganiser www milton hk com PB PRACTICE STAND CONSTRUCTION DESIGN Local knowledge international standards An increasing number of firms are now exhibiting on other continents For this purpose they need the support of stand construction and marketing partners like Milton Exhibits in Hong Kong Herausforderungen sind die Messe logistik und das Finden des richtigen Partners in Europa weiß Arif Chan Exhibition logistics and finding the right partner in Europe are our challen ges says Arif Chan Ph ot o M ilt on E xh ib its

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