Romic of Messebau Wörnlein The stand also stood out from the crowd on account of its colour scheme We knew that a red carpet was to be laid in the hall That meant that our stand with its black su perstructures had all the more impact says Tomic The acrylic chairs the head symbol for the manager test and the LED cubes contrasted with these in bright red It all fitted well together particularly since the colour scheme corresponded to the corporate design of the Nürn bergConvention brand the designer concludes www woernlein de Cooking programmes are now incredibly popular The viewing figures for them in Germany at any rate have been very high for years now ET Global Exhibit Group a company based in Taunusstein developed an idea from this The company specialises in 3D presenta tions For its customer De Longhi Group it brought the cooking pro grammes to the trade fair During the consumer electronics fair IFA 2017 in Berlin men and women donned white aprons and did some cooking with the help of the kitchen appliances of the De Longhi brands TV celebrity chef Johann Lafer was also signed up for a cer tain period He was just right for the premium image of the brands and kept the public entertained The appliances were presented in action explains ET designer Isabel Klaus And clearly the chance to see everything up close rather than just on TV really drew the crowds But attracting attention was just one of the challenges at the De Longhi stand The main issue involved deciding how to present the group s well known brands with their very distinct images and corpo rate designs at a single stand Namely De Longhi itself as well as Braun with its outstanding design and Kenwood with its status as a manufacturer of equipment for professionals For the consultants con cept developers and designers of the ET Global Exhibit Group that meant presenting three strong independent brands under the umbrel la of the De Longhi group We approached the task rigorously with the eyes of a consumer says ET designer Isabel Klaus Brands and appliances are closely linked with kitchen related themes and that s exactly how we played it For example there were the different colour codes we used on the floor in a very eye catching way thus structur ing the stand without disrupting it www etglobal com JK 103TradeFairs Internation al 3 2017 PRACTICE Gerriets turn its hand to anything Technology from Gerriets plays a key role at exhibition stands infilms at theatres and shows and on concert tours For over 70years the company which is based in Umkirch in Baden Würt temberg has been supplying equipment for events of all kinds Ger riets is a world leader when it comes to equipment for theatres and events We turn our hand to anything claims managing director Hannes Gerriets Visitors to a recent trade fair were able to experi ence that live Gerriets presented itself and its products at two stands with a total of 300 square metres at Stage Set Scenery 2017 in Berlin The highlight of the wraparound stand was its key structural ele ment the hand made effect fabric Contra H With its apparently arbi trary circular mesh patterns it recalls patterns that occur in nature At the generously proportioned central stand Gerriets presented nu merous products the highlight being the special hologram effect screen Holo Gauze which the company is distributing exclusively This ultra fine gauze turns into a medium for spectacular 3D projec tions Whether you are talking about stage sets installations for ex hibitions or hologram effects it has never been so easy to create such impressive virtual 3D worlds enthuses Hannes Gerriets Holo Gauze also permits real time effects in shows film and television as well as in product presentations TV viewers experienced it in Lady Gaga s legendary tribute to David Bowie at the 2016 Grammy Awards and in Beyonce s stage show in this year s Grammys And Samsung used it to present its Gear S3 smart watch for the first time in a 3D projection www gerriets com Ph ot o G er rie ts

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