ing effects through multi layer printing In front of each of them was a flat round tool platform The stand visitors were also able to touch the saw blades and the things that had been cut using them Impos ing semi transparent fabric columns formed inviting small meeting rooms with chairs and tables The various round and column type stand elements referenced the shapes of saw blades milling tools and other products of the exhibitor Our aim was to present AKE s prod ucts in a way that appealed to the emotions explains AKE managing director Frank Türke Lighting and audio visual presentation were part of that as were materials cutting patterns and end products The users also gave live interviews on stage and delivered talks on the subject of cutting with AKE www atelier tuerke de What makes our target group tick Do they make their decisions rationally for example or based on gut feeling Questions that nor mally concern market research companies were addressed by the NürnbergConvention team at its stand at the incentive travel meeting and event trade fair Imex 2017 in Frankfurt The words Manager test were displayed in large letters on the wall inviting visitors to take part The visitors took a scientific personality test at three terminals This provided the test participants with insights into their unconscious i e neuropsychologically implicit motives They received a printout of their results immediately Hundreds of test results were obtained during the trade fair But the purpose of the manager test wasn t just to let people learn about themselves it was designed to get visitors in teracting at the stand Nuremberg is a large international convention venue and communicated this at its 35 square metre stand Numbers and graphics indicating Nuremberg s event capacities were displayed alternately on eight LED cubes each with four screens above the heads of the visitors LED cubes like this were new at Imex and represented a technical challenge recalls stand designer Branko W ho is the best ambassador for a product Clearly it s a sat isfied or even delighted customer Balingen based Atelier Türke Messedesign developed a stand for an exhibitor on this principle that let its users speak for the products AKE positions itself as a pioneer of economical and very quiet high perfor mance circular saw blades The company underpinned its claim to in novation leadership at the timber industry trade fair Ligna 2017 in Hanover with the slogan Cutting 2 0 The company s customers in clude machinery and furniture manufacturers Five well known users from different industries each appeared at the stand with a different AKE trade fair highlight Atelier Türke created an exhibition space for each of these cus tomers with 4 metre high fabric steles that provided spectacular light 102 TradeFairs Internation al 3 2017 PRACTICE STAND CONSTRUCTION DESIGN For the customer with the customer In the thick of it rather than just there informa tion provision and advertising are not a one way street More and more exhibitors are in volving visitors interactively in their trade fair appearances Drei starke Mar kenwelten waren in ihrer Eigen ständigkeit aber zugleich unter dem Dach der De Longhi Group abzubilden Three strong brands had to be presented as separate worlds but under the umbrella of the De Longhi Group Ph ot o E T G lo ba l E xh ib it G ro up

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