able to network about the contents results and insights of the afternoon in a relaxed at mosphere Apart from an exquisite menu guests can look forward to breath taking views of the city Dinner will be held in the event venue KölnSky almost 100 metres over the rooftops of the Rhineland metropolis Friday morning will start like the previ ous day with an optional Running Club at 7 a m A 45 minute run will give sporty UFI delegates a chance to burn off the calories of the evening before and prepare physically and group dynamically for the programme that lies ahead The following lecture pro gramme will initially focus on meeting trends from outside Europe Deborah Sexton and Luca Favetta of the Professional Convention Management Association will report from the United States Later they will discuss the rel evance of these trends for the European mar ket together with the delegates And finally there will be a city tour in the afternoon an other good opportunity to network with oth er executives from the trade fair industry while exploring the 2000 year history of host city Cologne www ufievent org cologne PB FOCUS Global Exhibitions Day 2017 7 June is approaching fast and with it the second world wide edition of Global Exhibi tions Day UFI is calling on everyone work ing in exhibitions and trade shows to take part in Global Exhibitions Day on 7 June and share their initiatives loud and proud emphasises Andreas Gruchow president of UFI the global association of the exhibition industry which will again be coordinating Global Exhibitions Day and tie in network ing activities Global Exhibitions Day was launched last year to promote the value of exhibitions worldwide It created a real buzz says Andreas Gruchow And this year Global Exhibitions Day will be even bigger UFI has some statistics to exemplify the val ue of exhibitions 4 4 million exhibitors and over 260 million visitors attend trade fairs around the globe each year These buyers and suppliers generate a high return on in vestment benefitting hotels catering and taxi firms for example Those participating also benefit directly as trade fairs boost business For every euro spent exhibiting companies get two in return before the end of the event and eight euros in return in total within three to six months after the trade fair The exhibition industry is also a jobs driver creating around 680 000 full time equivalent jobs Reason enough to pay tribute to trade fairs and exhibition players for one day with special events www ufi org

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