INTERNATIONAL EXHIBITION LOGISTICS ASSOCIATION WWW IELA ORG SETTING STANDARDS IN GLOBAL EXHIBITION LOGISTICS IELA is the global industry network that provides top quality performance and expertise for your exhibition logistics needs IELA members enable your operational excellence serving well beyond expected industry standards in the care and safety of your exhibits and the success of your exhibitions NETWORK QUALITY CUSTOMER FOCUSED WORLDWIDE SAFE SECURE ON TIME many where the company is the official lo gistics services provider of 17 exhibition cen tres The benchmark is Messe Essen which is of a similar size and also in a central loca tion Its traffic control system for commercial vehicles will be successively adapted to the situation in Utrecht As an event logistics provider Schenker is not just a conventional transport company but also offers consulting services Under this concept traffic flows will be scanned and analysed before the trade show Cargo goods are no longer to be delivered to the event site individually or during peak traffic hours Shipments are collected at an external loca tion and later delivered to the Jaarbeurs site during low traffic hours explains Lars Pohlmann The aim of everybody involved in organising a fair is to structure and decon gest traffic He compares the situation to a journey in a crowded train A traveller who has to stand on a journey during high traffic hours will probably choose a less busy time in future so as to get a seat Since early January Schenker has been responsible for logistics at several shows in Utrecht Still the Utrecht project is currently in a learning phase We need the feedback of exhibitors and organisers says Lars Pohlmann What works well and where do we have to take things to a higher level Communication and cooperation will help all players get a bit closer to the envisaged processes Moreover the experience in Utrecht can serve as a blueprint for future forward solutions that will benefit other loca tions as well www dbschenker de PB PRACTICE Die Erfahrungen aus Utrecht können auch an anderen Messeplätzen nützlich sein The experience in Utrecht can benefit other exhibition centres as well Ph ot o D B Sc he nk er

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