to reflect on this and take action Essential ly the issue is why the customer really needs a particular service explains Ewbank And how new technologies change what is ex pected from the service In other words as a result of the changes that take place in the world and political uncertainties organisers and exhibitors need new solutions As an as sociation of highly regarded exhibition freight forwarders from all over the world the IELA feels a responsibility to face up to this chal lenge at the congress and facilitate an ex change about it there Mariane Ewbank begins by outlining the typical field of activity of these companies and then proceeds to describe the additional requirements they have to meet If an ex hibitor were to take part in a trade fair with out any exhibits it would mean the loss of its entire investment in the event she ex plains IELA members are a guarantee that exhibits will arrive safely and punctually And together with the exhibition organisers and exhibition stand construction compa nies they ensure stands are assembled and dismantled on time and with no accidents emphasises Ewbank Today however the in dustry is exposed to other risks and security is becoming the number one issue We have to protect our exhibitors visitors and teams from unchecked deliveries As a general principle only when all partners work with each other hand in hand can the exhibition industry be successful she says As associa tions we are therefore obliged to shape this collaboration and strengthen it by initiating discussion of the issues involved The congress is followed seamlessly by the IELA Partnering Event which is being held for the sixth time from 27 to 29 June This event gives both members and non members the opportunity to network with each other The IELA expects record numbers of registrations for both events Three months before the event we already have more registrations than we had last year en thuses Ewbank There will be over 400 del egates from 50 countries in Prague she forecasts www iela org PB TradeFairs Internation al 2 2017 N E W S IELA s second Operations Summit will take place in Hong Kong from February 1 3 2018 Developed in the spirit of the association s theme Giving back to the members a tar get group of 100 professionals will be invited to meet their peers from around the globe for this three day conference with the pur pose of Boosting Operational Excellence in the exhibition transportation industry The venue for IELA s second Operations Sum mit will again be the Hong Kong Convention and Exhibition Centre HKCEC This location assures a spectacular environment for dele gates to meet network and set the stage for a renewed approach to operational stan dards in the exhibition event logistics in dustry The program includes structured network ing hands on workshops educational lec tures and special presentations from indus try guest speakers The IELA participants will enjoy a distinctive mix of social and job relat ed activities designed to take advantage of networking and personal enrichment oppor tunities in both formal and informal settings IELA strives to interact with the exhibition in dustry leaders organizers venue operators trade associations exhibitors and other re lated suppliers for the purpose of integrating mutual programs and ambitions The IELA Operations Summit is another activity for mulated to enhance this industry communi cation and awareness IELA continues its efforts to deliver excep tional benefits to all staff levels within its membership through a diverse set of educa tional events the Annual Congress addresses CEOs and directors the Operations Summit is created for senior operational managers The Winter Seminar targets the young and new to the industry staff members The 2018 Operations Summit provides a unique educational and networking plat form for senior operational managers with the overall objective to boost performance quality and develop reliable and efficient service precepts within their day to day re sponsibilities For further information please contact the IELA Team Dennis iela org www iela org PRACTICE In Prag werden über 400 Teilnehmer aus über 50 Nationen repräsentiert sein prognostiziert Mariane Ewbank There will be over 400 delegates from 50 countries in Prague Mariane Ewbank forecasts Ph ot o IE LA 82

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