K orea is hot When the 555 metre Lotte World Tower opened in Seoul at the beginning of April it was reported widely in the world s media It s now the highest building in our country says Phil Chung the director of global busi ness development at Kintex Korea s largest trade fair centre But many other invest ments are being made as well Our metropol itan region of Seoul and the surrounding province of Gyeonggi is developing at an in creasing rate it s a pulsating environment for people to live and work in Despite some tough economic times Korea s economy is growing Samsung one of its top companies recently reported record sales figures Foreign companies are increasingly coming to Korea and international trade fair organisers are fol lowing in their slipstream Kintex is keen to benefit from the ex pertise of leading organisers with global ac tivities In the events segment we are doing well in terms of volume says Chung What s more important now is to focus on the quality and content of national trade fairs and meetings he adds International or ganisers have a contribution to make there The emerging MICE sector in Korea is still relatively young so there is plenty of scope for development Currently there is hardly a single trade fair at which foreign exhibitors make up more than 20 percent of the total This sought after internationalisation is thus one of the future drivers of growth for Korea s event in dustry The second driver of growth is the meetings seg ment The ranking list pub lished by the Union of Inter national Associations UIA at the beginning of the year put Korea in second place for conventions The vari ety of corporate cultures brings forth many large con ferences observes Chung Sales and mar keting are very important and we have an abundance of young dynamic companies He points in particular to information and communication technology fintech bio and games all of which are industries where companies need their own incentive pro grammes Kintex benefits from the fact that it is not unusual to host conventions with over 5 000 delegates there Our record is 50 000 delegates relates Chung In the first quarter of 2017 numerous companies staged kick off events The first few months of the year at Kin tex have been very encouraging The British event organiser Ukip Media staged Automo tive Testing Expo doubling its exhibition space The country s most important homes building and design trade fair and the Seoul Motor Show also proved to be great success es Progress is being made in terms of soft factors as well The Kintex exhibition centre is introducing intelligent apps These give visitors receive discounted tickets for events and coupons for restaurants or partner hotels and allow them to obtain information on the city and traffic At the moment this is still all in Korean English language versions will follow promises Chung and also draws at tention to another option We are also able to promote our exhibitors after the exhibi tion www kintex com PB 70 TradeFairs Internation al 2 2017 INTERNATIONAL KOREA Aiming for internationalisation Having made rapid progress in recent decades South Korea is now a modern industrialised country As it takes its next steps there are opportunities for foreign companies to get involved In Korea gibt es reichlich junge dynamische Unternehmen Korea has an abundance of young dynamic companies Ph ot o K in te x

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