TradeFairs Internation al 2 2017 5 FOCUSCONTENT Messelogistik Was die Transportbranche bewegt Trade fair logistics What moves the transport industry Euroshop 2017 Trendsetter und Inspiratoren Euroshop 2017 Trend setting and inspirational 106 Ph ot o P an ex po 83 MARKE KOMMUNIKATION LEBEN Messen live erleben Kommunikation digital steuern Unsere Welt verändert sich mit der Digi talisierung rasend schnell Ein modernes Auto ist ein fahrender Computer Das Telefon wurde zum leistungsstarken Mini computer in der Hosentasche Aktuellste Bilder erhalten Sie überall online Digita lisierung schafft zusätzliche Nutzwerte und eine neue Dimension der Kunden kommunikation Warum also nicht die emotionale Markenwelt auf Messen mit der digitalen Kommunikation verheiraten Wir arrangieren das für Sie UNICBLUE The One Stop Future Shop www markenerlebnis de Just byMarried Trade Fairs International Heft 3 erscheint am 29 September 2017 Issue no 3 is published on September 29 2017 Ph ot o K ec k 82 IELA News 104 IFES News 116 Service Partner 118 Backstage 118 Imprint COLUMN 8 UFI in Cologne It s time to look ahead 12 IMEX Congresses Focus on a talking point 14 Congresses Conventions Spaces that create a bond 17 Congresses Conventions Latest Meeting Event Barometer 19 Digital trade fairs Congresses More efficient more time to talk 23 German international business From Hanover to the Far East 26 German fairs abroad Decade of success in China 30 Expo 2017 Future energy FOCUS 32 Italy Growing in beauty 36 Hungary Landing the big fish 38 Qatar In line with the national vision 43 Malaysia New and upgraded facilities 46 Singapore The lives of others 51 Thailand Setting the standard for the region 56 Hong Kong Boost for the local economy 58 Hong Kong Art of offering a great experience 62 China Exhibitors expect higher standards 66 Taiwan Kaohsiung reinventing itself 70 Korea Aiming for internationalisation 72 South Africa Heli golfing and wildlife 77 South Africa Durban ICC turns 20 79 South Africa A fusion of stone steel and glass INTERNATIONAL 81 Trade fair logistics IELA meeting up in Prague 84 Trade fair logistics What moves the transport industry 86 TFI Know how What are the visions in exhibition logistics 88 Trade fair logistics Structure and decongest traffic 91 Trade fair logistics Mission possible Operation Goa 93 Trade fair logistics Well over 300 trucks 95 Trade fair logistics Green mobility solutions 98 IFES World Summit Back to the future on campus 100 International stand design The modular principle 104 Stand construction suppliers No off the peg solutions 107 Euroshop 2017 Trend setting and inspirational 109 Euroshop 2017 Finger on the market s pulse 113 Euroshop 2017 Striking a chord with visitors 116 Euroshop 2017 Eye catchers PRACTICE DAS WIRTSCHAFTSMAGAZIN FÜR MESSEN UND EVENTS

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