way towards that It will be a good opportu nity for Malaysia to present itself and its new facilities to the trade fair industry Im portant event organisers from the Asia Pa cific region and beyond will be attending the conference It will be a good opportuni ty to make contacts and create awareness of the options available for trade fairs in Malaysia That will bring additional indus try events into the country in future which will in turn contribute to Malaysia s eco nomic growth The country s largest trade fair centre is opening this year The Malaysia Internation al Trade and Exhibition Centre MITEC will offer almost 93 000 square metres of exhibi tion space in its 11 halls Its first real baptism of fire will take place shortly after the UFI conference when the Malaysian Internation al Furniture Fair MIFF takes place there from 8 to 11 March As a result of the in creased space available the furniture fair which is also held at a second venue the Pu tra World Trade Centre will be 25 percent bigger than before UBM the event s organis er is talking about taking up a total of 100 000 square metres of exhibition space at the two venues which would make it the largest Malaysian trade fair ever Around 600 exhibitors will be taking part and many companies will have the opportunity to in crease the size of their stands and present more exhibits In order to promote the event industry the Malaysia Convention Exhibition Bu reau MyCEB came up with a roadmap for business events a few months ago MyCEB hopes to achieve five different objectives in the coming years First it wants Malaysia s mar ket share of the trade fairs and conferences held in South East Asia to grow significantly Sec ond it wants B2B events to play an important role in achieving the objectives of all government ministries Third it aims to make Malaysia a pio neer of professionally organised sustainable events Fourth it wants events to significantly and directly increase Malaysia s tax revenues and GDP and cre ate jobs And fifth it wants these to help Ma laysian busi ness people to develop their in ternational activities and con tacts www myceb com my PB 44 TradeFairs Internation al 2 2017 INTERNATIONAL Ph ot o M yC EB Im MITEC stehen 93 000 Quadratmeter Ausstellungsfläche zur Verfügung The MITEC will offer almost 93 000 square metres of exhibition space Ph ot o M IT EC Unterhalb der Petronas Türme Das KLCC ist derzeit Kuala Lumpurs wichtigste Veranstaltungsstätte Under the Petronas Towers KLCC is currently the most important venue in Kuala Lumpur

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