design and architecture of the Doha Exhibi tion and Convention Center are certainly helpful in that respect We now have a state of the art facility featuring the very lat est technologies emphasises CEO Jose Vi cente The DECC located in the heart of Doha only opened in November 2015 so it is one of the most modern exhibition and convention centres in the Middle East That is undoubtedly a competitive advantage al though the decision makers don t regard the other market players as competitors pointing out that this is a region that is growing rapid ly and there is room for all of them Each increase in space represents added value and provides international organisers with addi tional options says Vicente When it comes to attracting trade fairs conventions and events the Doha Exhibition and Convention Center targets certain key sectors energy infrastructure and smart cities transport education human resources management hospitality food and retailing Much of this comes from Qatar s national vision for 2030 explains Jose Vicente This plan was conceived with the aim of trans forming the country through sustainable eco nomic development DECC Management has no plans to organise their own events The main priority are events that serve local and regional markets emphasises Vicente They include international trade fairs as well as conventions with accompanying exhibi tions consumer shows company events fes tivals live shows and sports events Some high profile exhibition organizers have already used the DECC For example the leading French organiser Comexposium launched an offshoot of its Milipol homeland security trade fair IFP is organising the Proj ect Qatar construction fair and a hospitality fair as well And Informa is staging the real estate fair Cityscape Qatar These industry get togethers should benefit from the global event taking place here five years from now the 2022 FIFA World Cup The government is investing around 150 billion euros over the next decade in infrastructure development reports Vicente The hotel industry is also booming 41 new hotels with a total of al most 12 000 rooms are being built in Doha alone Interior decoration and design will benefit hugely from that DMG Events has just opened an office in Doha and is organis ing Index Qatar a fair focusing on this seg ment at the Doha Exhibition and Conven tion Center in November In addition local organisers are staging Green Expo an event focusing on renewable energy and sustain ability First class infrastructure is undoubtedly necessary in order to do well in the trade fair and convention industry And Doha is cer tainly easy for international exhibitors and visitors to get to Qatar Airways connects the state with over 150 destinations around the world And even without the investments in hotels described above there is already plen ty of absolutely top quality accommodation We work very closely with our hospitality partners explains Vicente These include the Qatar Tourism Authority which is mak ing huge efforts to develop the MICE indus try and promote Qatar as a business destina tion It helps greatly that the state s thriving economy is one of the strongest in the Gulf region and is also diversifying That reduces its dependency on oil and gas The decision makers at the Doha Exhibi tion and Convention Center mention further factors that count in Qatar s favour We have a cosmopolitan population with a very high level of education argues Vicente That makes for a culture in which event par ticipants can be sure of a warm welcome The state s economic strength undoubtedly also plays a decisive role The wealthier trade fair visitors are the more products exhibitors can sell and Qatar has the world s highest GDP per capita Moreover the outstanding leisure opportunities available local and in ternational cuisine traditional bazaars un forgettable desert safaris as well as many sporting opportunities make a visit to Qatar a fantastic experience for guests from all over the world In short all the ingredients for successful trade fairs and conventions are in place All that s needed is for domestic and international organisers to come up with the events www decc qa PB 39TradeFairs Internation al 2 2017 Großer Andrang zur publikumswirksamen Qatar Motor Show im Doha Exhibition and Convention Center Huge crowds for the immensely popular Qatar Motor Show at the Doha Exhibition and Convention Centre Ph ot o D EC C

Vorschau TFI Trade-Fairs-International 02/2017 Seite 39
Hinweis: Dies ist eine maschinenlesbare No-Flash Ansicht.
Klicken Sie hier um zur Online-Version zu gelangen.