T he new one stop shop improves customer support and optimis es communication To prepare the ground for the project RAI conducted a survey of its exhibitors They wanted to find out how the online shop could be improved Both marketing and technical aspects were taken into account The findings were translat ed into improvements of the platform for the exhibitors The online portal maps important customer touchpoints along the exhibitor jour ney These touchpoints on the journey from becoming aware of the trade fair to preparing for it and finally implementation include emails and phone calls The portal thus has the potential to save ex hibitors and RAI a huge amount of time It can be particularly advan tageous to automate sales in the case of items and services that are obligatory and require little explanation Landesmesse Stuttgart GmbH Division Guest Events Messepiazza 1 70629 Stuttgart Germany Phone 49 711 18560 2830 E Mail veranstalter messe stuttgart de Rent plan ready to go On about 100 000 square meters of presentation space we can turn your vision into reality In 9 exhibition halls and 33 highly flexible conference rooms at the ICS Inter national Congress Center Stuttgart as well as state of the art media techno logy and a dedicated team of event professionals provide the basis for impressive turn outs In the heart of Europe and reached from plane train or car in just three minutes walks we are there for your success www key to markets com Key to Markets IMEX FrankfurtHall 8 Stand F02016 to 18 May 2017Meet us there 19 FOCUS TradeFairs Internation al 2 2017 Vorteil One Stop Shop Zu den nervigsten Dingen für Aussteller gehört es wenn sie sichzum Planen ihrer Messe auf verschiedenen Portalen einloggenmüssen Wenn jede messebezogene Dienstleistung von einem anderen Anbieter bereitgestellt wird raubt die Planung viel Zeit Die Aussteller haben es leichter wenn diese Leistungen gebündelt und über einen einzigen Online Shop angeboten werden Durch die komplette Integration der Serviceleistungen können die Messeun ternehmen alle Daten in einem Programm erfassen Das hat diverse Vorteile Zufriedenes Personal Weniger Zeit für die Eingabe der Daten Eine effiziente Bearbeitung der Bestellungen Saubere und einfach erstellte Verträge Bestellungen und Rechnungen Upselling Potenzial Zufriedene Kunden Alles aus einer Hand Effiziente Online Bestellungen 24 Stunden an sieben Tagen in der Woche verfügbar Visualisierung von Bestellungen Automatische Erinnerungen Quelle Ungerboeck DIGITAL TRADE FAIRS CONGRESSES More efficient more time to talk Together with Ungerboeck Software the Dutch trade fair company RAI Amsterdam has set up an online service platform for its ex hibitors

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