ESTREL CONGRESS CENTER BERLIN TELEFON 49 0 30 6831 22225 SALES ESTREL COM WWW ESTREL COM Das Estrel Congress Center ist das größte und modernste Kongresszentrum in Berlin Mit 25 000 Quadratmetern Veranstaltungsfläche bietet es Platz für bis zu 12 000 Besucher CONGRESS BERLIN ESTREL T he Meeting Event Barometer 2016 2017 is out now published jointly by the German National Tourist Board GNTB the European Association of Event Centres EVVC and the German Con vention Bureau GCB According to the sur vey supply and demand on the German event market are still on a very high level In 2016 there were 3 02 million events with 394 mil lion attendees This means a slight increase by 0 4 per cent since 2015 while events de creased slightly by 1 5 per cent Another find ing is that conventions conferences and sem inars now account for a larger portion of events Their share has climbed by 5 6 per centage points to 57 7 per cent Their growing importance is confirmed by a look at business travel figures from Europe which were close to the previous year s level Whereas the meet ings and conventions segment posted strong gains With an increase of nine per cent the segment has again proved to be a driver of promotable business travel says Petra Hedo rfer chair of the GNTB promotable mean ing MICE www germany travel The increasingly international develop ment of the events industry in Germany con tinued in 2016 The number of international attendees at meetings conventions and events saw an 18 per cent increase year on year to 32 9 million Since the first Barometer survey eleven years ago the share of foreign delegates has more than doubled The findings of the survey testify to the increasing globalisation of the meetings and conventions industry and al so confirm our internationalisation strategy says the GCB s managing director Matthias Schultze www gcb de Plus In the field of conventions meetings and seminars there was a slight shift towards large scale events with 1 000 attendees or more They posted gains of up to two per cent while smaller events sustained a slight loss In the smaller meetings segment there are indications of a shift towards IT based alternative types of communication observes EVVC President Joachim König This shows how important it is for providers of meeting capacities to keep pace with technological advances www evvc org PB FOCUS CONGRESSES CONVENTIONS Latest Meeting Event Barometer New figures have just been unveiled on the develop ment of the German events market They were present ed in a web press confer ence at the end of April

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