T he Imex Group is taking a new ap proach to its education and content strategies An annual talking point will be launched at the upcoming show This will allow the company to re spond more dynamically to rising trends and issues within the international meetings events and incentive travel industry The 2017 Imex talking point is Purposeful Meet ings How to plan with deeper meaning innovation and insight in mind It will be featured in all ini tiatives and in the flanking com munication But other contents won t be neglected on the agenda Our annual talking point will give our education programme a direc tion says Carina Bauer CEO of the Imex Group That said each annual talking point won t domi nate education content or industry debate One aim of the organisers is to adapt the learning and networking opportunities provided by the show to the new challenges of the market We have to keep ahead of industry trends affirms Carina Bauer and keep talking to all our visitors and exhibitors to discover their problems and needs In this way she wants to help the target groups find the right solutions This stronger focus will significant ly enhance the value of the educa tion programme in future claim the organisers especially when we focus on a major trend and highlight this trend from different angles The current theme Purposeful Meet ings reflects an imperative which meet ings planners are already being asked to ad dress today There is a shift towards the in tentional planning and creation of memo rable moments not meetings and experi ences not events says Carina Bauer This is what purposeful meetings do argues the CEO they are engaging inspiring and en joyable with long lasting positive outcomes They achieve these outcomes by prioritising certain aspects in a MICE event which she lists as follows behavioural science meet ing design health wellbeing leaving a pos itive legacy and of course technology To back up its commitment the Imex Group has already formed several partnerships with leading industry specialists EduMonday on 15 May the day before the show is another new education experi ence The entire day will be dedicated to ed ucation The free programme is divided into five tracks with workshops and seminars on hot industry topics such as event design and event technology The popular Associa tion Day will also take place the day before Imex aiming to provide association profes sionals with valuable expert knowledge The event features a new completely redesigned programme for 2017 consisting of two streams a Management Stream covering top ics such as why members leave and how to persuade them to stay as well as a Meetings Events Stream addressing operational is sues such as how to maximise member par ticipation at events and how to identify and approach new sponsors Dedicated to corporate event planners Exclusively Corporate Imex has also been redeveloped and brought up to date It will focus on topics such as ROI creative event formats new technologies security risks and emerging destinations After a series of group sessions the tie in event will be split into two streams one for senior event professionals and the other on operational issues for event managers But the most important thing at a fair are exhibitors and buyers as can be seen in Frankfurt again soon Generously includ ing all sub exhibitors featured at the stands around 3 500 suppliers will come together with around 10 000 visitors in Hall 8 this year www imex frankfurt de PB 12 FOCUS TradeFairs Internation al 2 2017 IMEX CONGRESSES Focus on a talking point From 16 to 18 May Imex the international MICE fair will be opening its gates again in Frankfurt This time with a revamped programme Beim Verbändetag am Vortag der Imex gibt es Gelegenheit zum Netzwerken The Association Day on the day before Imex will offer networking opportunities Ph ot o Im ex

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