D esign and digitalisation were the topics reflected by Keck s presence at Eu roshop in Düsseldorf and they struck a chord with vis itors Besides a top notch brand experience visitors were attracted by developments and applica tions in the field of digital media To familiarise the visitor with its range of services Keck opted for a workbench to showcase interac tive and medial possibilities They were not presented as an end in itself but their application always served to offer a maxi mum of information and inspira tion as well as to highlight the target group There was huge in terest in the trade fair app which helps exhibitors organise their booths and is an excellent plat form for targeted visitor briefing In addition it can be used as a playful tool to help make a suc cess out of the event There was also a discussion about effective content for virtual reality applica tions www keck world The Euroshop Award 2017 for the best presence in the Medium Stand category went to Fairnet The Leipzig based trade fair and event services provider has con sistently developed its brand re launch with the slogan Borders Redefined Guests were taken on a deep dive into the ocean In tensive blues and greens and colourful marine life dominated the backlit wall Projections on diffuser film suggested gentle movement Rising bubbles en hanced the image of a maritime environment The counters evoked washed out wood and featured integrated aquariums with water plants The floor tex ture created a feeling of stepping on sandy ground Not only the ju ry admired the Leipzig company s underwater design Fantastic spectacular wonderful and This is the best stand of the en tire show were just some of the positive comments from visi tors said senior executive Dirk Deumeland www fairnet de One place in the group stand at IFES Global Village often attracted long visitor queues The presence of Holtmann Messe Event had not one but two major highlights to offer Holt mann subsidiary Expomon do showed a progressive museum presentation It had created an authentic re construction of the 1920s Abstract Cabinet by the Russian avant garde artist El Lissitzky the inventor of modern scenography Part of the work of art from the Sprengel Museum in Han over was even featured at the stand Holtmann itself wowed with virtual reality On a holodeck customers and exhibition designers were able to create new booths together They could change them in real time and go on virtual tours to admire them and their impact on the respective hall It s not about studying plans and images but being able to go through the space almost like in reality and create a booth that s what amazed people said man aging director Claus Holtmann Visitors frequently kept stopping and staring in wonder www holtmann de JK 113TradeFairs Internation al 2 2017 EUROSHOP 2017 Striking a chord with visitors A trade fair presence is a success if it finds favour with the target group as presentations by Keck Fairnet and Holtmann go to show PRACTICE Ph ot o K ec k Hochwertige Markeninszenierung Der Keck Stand in der Frontansicht High quality brand presentation The Keck booth viewed from the front

Hinweis: Dies ist eine maschinenlesbare No-Flash Ansicht.
Klicken Sie hier um zur Online-Version zu gelangen.