it is used in Europe India China Indonesia Brazil Africa the Emi rates or the US and in whatever size it is implemented the stand complies with the corporate design used for every product line except the Plexiglas brand Warm grey and the company s deep purple are the dominant colours with the latter appearing in details such as or chids Christian Poell head of sales at Unicblue explains how all this can be handled without becoming too much 95 percent of the stand comes from a kit that we make in house conventionally and cus tomise The trade fair experts meet the logistical challenges in a va riety of ways At Evonik trade fairs in Europe Unicblue uses the con struction kit stored in its entirety in house The agency generally makes use of freight forwarders At larg er trade fairs that are not too far away the company also takes care of shipping itself For trade fairs in Asia South America and other parts of the world Unicblue uses kits that are made locally and stored at partner companies In these countries we carry out regular quality checks at our partners when re quested to do so by our partners but al so in our own interests emphasises Poell www unicblue com JK 101TradeFairs Internation al 2 2017 10 20 30 50 60 PRACTICE A glimpse of the future What does the factory of tomorrow look like in the automo tive industry or the medical equipment industry for exam ple A window onto this future is currently being created at Stand 100 in Hall 4A at NürnbergMesse The Munich company Bruns Messe und Ausstellungsgestaltung is building the newly developed stand for Rehm Thermal Systems a leading manufacturer of thermal system solutions for the electronics and solar industries It can be seen for the first time at SMT Hybrid Packaging from 16 to 18 May 2017 Turn Vision into Reality is the slogan as the visitors immerse themselves in a world of multimedia presentations The exhibitor is also presenting pioneering technology from the reflow system to the contact soldering system to coating for sensitive electronic com ponents An open bar area encourages networking and there is a lounge that is suitable for business meetings The stand typifies the values of the company and makes significant use of contrast timber elements appear next to solid concrete and fresh blue and green al ternate with simple grey The timber stands for tradition and regional attachment whereas the concrete elements symbolise the strength of mechanical engineering The idea was to combine a large num ber of exhibits the theme of tradition and the next generation with pioneering communications technology in a single space explains Bruns creative director Christian Flörs Despite clear separation of the zones by means of colours and materials the spaces are united by their modern look www bruns messebau de Bruns errichtet den neu entwickelten Stand für Rehm Thermal Systems Bruns sets up the newly developed stand for Rehm Thermal Systems Evonik Auftritt Dominant ist die Farbgebung in Warm Grey und der Hausfarbe Deep Purple Evonik booth Dominated by the colour Warm Grey and corporate Deep Purple Ph ot o B ru ns

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