02 16 unique plasticspaper 3 Interview Interview Our goal to be a leader in innovation and cost containment On July 1 2016 Manfred Stanek took over the division manage ment of Greiner Packaging Inter national from Willi Eibner In an interview with upp the 47 year old Austrian talks about his international experience as a management consultant and industrial manager as well as his plans for Greiner Packaging Mr Stanek welcome to Greiner Packaging What made you switch to the plastic packaging industry Greiner Packaging is a flagship of Austrian in dustry It is highly innovative has a strong re gional focus and generates most of its sales through international locations During the hi ring process for the division head I had the opportunity to gain deeper insights into the company The approaches that Greiner has taken on the most diverse topics whether the strategic vision or the attention given to emplo yees immediately made a positive impression on me What links you personally to the topic of packaging Why do you think that packa ging plays an important role for many people when it comes to the shopping experience The topic of packaging is very important in the consumer goods industry because many pro ducts are essentially indistinguishable from the products of the competition When I stand in front of the refrigerator section in the super market I do not know exactly how the diffe rent products taste I make my buying decision spontaneously based on the functionality of the packaging I assess how it feels or I choose the product that is most visually appealing to me In this respect packaging is a significant factor in the brand experience with which we are happy to support our customers The topic of sustainability is also very important to us You have many years of management experience in the metal industry To what extent does this help you with your new job The metal industry acts very globally Through my activities all over the world primarily in North and South America as well as in Asia I was able to gain experience that I will bring to my new job Furthermore the metal industry is very capital intensive For this reason it has standardized and professional processes in or der to ensure that this capital is used effectively and that earnings will be increased The skills and experience that I gained are very valuable In my past activities I also had a lot of respon sibility for sales Aside from major local custo mers we also primarily supplied very big key international accounts in the beverage industry What do you think the future focus will be at Greiner Packaging which way could it go I would like to say three things in this regard For one further internationalization because the majority of our sales is generated within Europe In this connection we have to focus on how and where our future growth should occur The second thing is the issue of inno vation How can we help our customers im prove the shopping experience of consumers through innovative packaging and what can we contribute in order to increase the value of our product correspondingly And the third thing is leadership in cost containment becau se the industry will have to keep getting more and more efficient so that it can pass the be nefits of this efficiency on to the consumers as well Our goal on the sales side is to be the innovation leader and on the production or pro cess side to be the cost leader Profile Name Manfred Stanek Age 47 years Civil status married 3 children 17 15 and 8 Characteristics I admire in people straightforwardness and adaptability What I can do without people with outsized egos In my leisure time I can be found with family and friends preferably having a meal together What I missed while abroad the four seasons in Austria because I always lived in places with only two seasons Asian growth market The recent expansion in India is also consistent with Greiner s growth stra tegy Greiner Packaging is forming a joint venture with the successful Indian company Century Ultrapack The new company is operating under the name Greiner Packaging India Pvt Ltd Greiner Packaging has aquired majority ownership The goal of the joint venture is to be able to offer the existing high standards of Greiner Packaging in India now as well Large multinational custo mers can be served directly in country for the first time The result will be great ly improved product quality and safety and a focus on hygiene and production will be established through modernizati on of existing infrastructure Already in the first year investment is also being made in greatly expanding the produc tion capacities using Western techno logy Century Ultrapack headquartered in New Delhi is among the leading sup pliers of plastic packaging in the Indian dairy industry Its portfolio contains more than 250 packaging products

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