The e commerce boom is driving growth and warehousing and distribution are at the heart of any successful e retail operation Get it right and the customer satisfaction quotient raises a few notches and the customer is more likely to return But should the orders arrive late or damaged confidence level in the company s ability will take a beating Handling large volumes of small multi line items which can multiply many times for major sales events like India s Big Billion Sale or China s Singles Day is well nigh impossible without some degree of automation Even companies operating in low wage countries have seen it necessary to automate in the interest of improving operational reliability and order accuracy Full Competence in Automated Solutions SR is in sync with industry needs Following the expansion it can provide Automated Storage and Retrieval Systems ASRS Rack Clad Buildings RCB and Kombi Logistics Solution KLS The production capability is complemented by its designing and engineering proficiency Housed in the new three storey block the Design and Engineering Competence Center is equipped to develop automated storage systems which require higher tolerance As Asia is particularly prone to seismic activities with at least one earthquake somewhere in Asia every day the center is equipped with seismic simulation software which can design storage solutions for earthquakes of different intensity Designs are then put to the test before execution to ensure the integrity of the proposed designs By having this in house capability SR is able to reduce the design and manufacturing lead time for customers More expansion is on the cards to meet the demand growth for automated systems Apart from increasing sales to countries in the Asia Pacific SR is also supplying systems to South Africa and Latin America Countries outside Asia currently account for some 15 of total sales and the percentage is growing with its expanded capability and competitive pricing 66 MEMBER NEWS SPECIAL SR Complete Turnkey Intra Logistic Solutions Provider SSI Schaefer Simpang Renggam Factory Design Engineering Building SSI Schaefer Simpang Renggam Factory Spurred on by ever increasing demand for SSI Schaefer storage systems SSI Simpang Renggam has ramped its design production and storage capacity and capability It s the plant s biggest expansion since its formation as the manufacturing arm of SSI Schaefer Asia in 1998 Better known simply as SR it is now one of the largest storage systems manufacturers in Asia with an annual steel production capacity of 50 000 metric tons offering a comprehensive suite of storage solutions Expansion over the past five years covers every façade of SR s operation In 2011 a 5 000 m2 conveyor production hall was built to assemble European conveyor modules for the Asian market In 2012 the warehouse was expanded with a 2000 m2 extension and new loading docks to meet increasing exports In 2013 another 5 000 m2 production hall at an Investment of Euro 6m for special steel work fabrication and profiling machinery was added In 2015 a new 5000 m2 warehouse a 3 storey regional Design and Engineering Competence Center and a state of the art test laboratory were constructed This has raised SR s production and warehousing capacity to well over 40 000 m2 and strengthened its capacity to provide automated systems With the latest expansion SSI Schaefer can now provide a complete turnkey intra logistic solution said Mr S W Lee Director of Manufacturing SSI Schaefer Sdn Bhd Demand Spike for Automated Solutions Demand for warehouse automation is heading up A recent study by the ARC Advisory Group estimates that global warehouse control and automation demand rose by around 10 in 2014 The increase is quite impressive when compared when real global GDP growth of 3 4 The biggest increase is in Latin America and Asia

Vorschau MGCC Perspectives November/December 2016 Seite 68
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