eVentS 33 Intellectual Property How Patents Trademarks and Copyright Could Affect Your Business On 17 August 2016 MGCC together with KASS International Sdn Bhd organized a business dialogue on intellectual property to explore how patents trademarks and copyright could affect businesses Mr P Kandiah the Founder and Director of KASS International was the speaker for the session Several interesting topics were discussed during the session such as the value of a business name trademark of product or services strategic value of manufacturing process product configuration service industry processes creation management of IP assets and growth of business using IP assets The speaker also showed examples about the combinations of Rights on a product which comprises of trademark patents copyright and industrial design Mr Kandiah speaks on IP Asset Management The discussion of Why are IP Rights business tools is going on Business Matching for EU SMEs Security Fire and Safety Industry On 7 September MGCC together with the EU Malaysia Chamber of Commerce and Industry EUMCCI organised a Business Matching event at the Kuala Lumpur Convention Centre KLCC in conjunction with the IFSEC SEA the region s leading Security Fire and Safety exhibition and conference With the aim to support European SMEs in accessing the ASEAN market MGCC organized the incoming representatives of 12 European companies from the Security Fire and Safety Industry to Kuala Lumpur The companies with headquarters across Europe including Germany Portugal Greece Poland and Sweden gained insights about the current technology in the Malaysian Security Fire and Safety market and got in touch with local companies during the Business Matching meetings which were conducted by MGCC A full schedule with 53 face to face meetings enabled the European companies to talk with local companies about export and import opportunities in Malaysia to find local distribution partners and to explore potential for business cooperation and joint ventures Furthermore two of the companies hold presentations in the IFSEC seminar where they shared their technological expertise and discussed with the participants about efficient firefighting and IT security in smart cities The European company at a business matching session with local company

Vorschau MGCC Perspectives September/October 2016 Seite 35
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