19FeatUre The 130 destinations in the study cover 48 destinations in Muslim dominated countries being members of the Organisation of Islamic Cooperation OIC and 82 non OIC destinations Together all destinations represent about 95 of Muslim visitor arrivals in 2015 Hence GMTI has been considered as the most comprehensive benchmark to understand the Muslim travel sector As in the year before Malaysia continues to top the GMTI Amongst the main three themes of 1 family friendly holiday and safe travel destination as well as 2 Muslim friendly services and facilities at the destination and 3 Halal awareness and destination marketing The country has again been able to maintain its outstanding position This is driven by Malaysia s large inbound Muslim traveller base relative to its size the trustworthy Halal food standards as well as its high awareness and promotion of tourism towards Muslim travellers An outstanding example is Star Cruise a Malaysian cruise company that offers family friendly and Halal cruises for Muslims Furthermore Kuala Lumpur International Airport KLIA shows how Malaysia goes beyond the norm there are three dedicated Muslim prayer rooms with ablution facilities and a separate silent room leading KLIA to the Top Halal Airport worldwide Moreover Malaysia also tops the destinations for Muslim travellers in Ramadan 2016 and the Muslim Travel Shopping Index 2016 Far behind Malaysia United Arab Emirates has caught up Turkey to take the 2nd place in GMTI while Indonesia has improved its ranking to 4th place Among the non OIC countries Singapore maintained its pole position while Taiwan 2015 rank 36th GMTI of 46 2 and Japan 2015 rank 37th GMTI of 45 3 have improved their overall ranking by three places each This trend is confirmed by the average of the Top 20 non OIC destinations that are moving up the ranking at a faster pace This tendency also applies to Germany ranking in 2016 at 43rd GMTI 46 8 making up one place in comparison with 2015 GMTI 43 5 Although OIC destinations have a clear advantage due to having Muslim friendly facilities and services more and more non OIC destinations recognize the potential of the niche market of Halal traveling and are adapting their services to attract Muslim tourists need to have good to have nice to have Halal food services The following table gives an overview of the Top 15 OIC and non OIC destinations Water usage friendly washroom No non halal activities Salaath prayer facilities Ramadhan fasting services facilities Recreational facilities and services OiC non OiC rank rank 1 2 3 4 5 6 7 9 10 11 12 13 14 15 16 8 20 21 30 31 32 33 34 35 36 37 38 39 43 44 81 9 74 7 73 9 70 6 70 5 70 4 70 3 68 3 65 4 65 3 64 6 64 1 63 7 63 6 63 3 68 4 59 5 59 0 53 1 53 0 51 6 50 1 49 1 49 0 48 9 48 8 48 7 48 1 46 8 46 6 Malaysia United Arab Emirates Turkey Indonesia Qatar Saudi Arabia Oman Morocco Jordan Bahrain Brunei Kuwait Tunisia Iran Kazakhstan Singapore Thailand United Kingdom South Africa Hong Kong France Taiwan Japan Sri Lanka United States Spain India Belgium Germany Australia destination destinationScore Score top 20 non OiC Top 20 non OIC Average GMTI 50 3 47 7 2016 Score 2015 Score References MasterCard Crescent Rating 2015 Global Muslim Travel Index 2015 MasterCard Crescent Rating 2016 Global Muslim Travel Index 2016 Thomson Reuters 2015 State of the GLOBAL ISLAMIC ECONOMY 2014 2015 Report Alserhan 2011 Researching Muslim Consumers Do They Represent the Fourth Billion Consumer Segment UAEU FBE Working Paper Series Philipp Nüßlein studied Economics and Islamic Science at the University of Nuremberg and Damascus Syria as well as at the University of Kassel and Cairo Egypt Before he started to work for DIHK he supported among others the German Development Bank in Damascus and the United Nations Development Programme UNDP in Amman Jordan

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