S E R V I C E P A R T N E R Arbeitsbühnen Lifte Messebau Messebau Systeme Doppelstock Systeme Hotelvermittlung zu Messen Omni 55 panel fabric frames www aluvision com G40 G19 Irus Flexi Long System irus system Kirchstraße 15 78176 Blumberg Tel 49 7702 36 85 Fax 49 7702 90 45 info irus system com Ihre Materialien intelligent verbinden flexibel stufenlos www irus system com www irus displays com Limousinen Busservice 0 23 89 79 89 622 www boecker group com Mietservice für Personen und Lastenlifte 80 TradeFairs Internation al 1 2017 Hier fehlt Ihr Eintrag Ein ganzes Jahr lang für nur 58 mm x 25 mm Euro 550 cabinets video walls and computer terminals visitors saw images of production lines under glass The audience experienced live how cloud based engineering becomes visible or how machines can be controlled with mobile end devices This gave them insight into how production processes are transformed into digital data and how software makes modern production more efficient They could see how virtual models optimise the sequence of movements in industrial production But the real highlight of the booth was the Mind Sphere Lounge created by Triad Berlin An almost completely enclosed circular space it featured 360 degree animations atmospheri cally lit tables displaying applications of Siemens partners and a lecture podium with seating for the audience To realise the Mind Sphere Lounge we had to consider the ar chitecture of the hall recalls Bluepool proj ect manager Volker Mohr We integrated the first floor on the periphery of the hall by adding a modular stair case This was used to go up to the Mind Sphere Lounge and escape into a magical world of the future www bluepool de For the third time already Remington and Russell Hobbs engaged Isinger Merz for their presence at IFA 2016 in Berlin The Wiesbaden based booth construction expert will celebrate its 40th anniversary this year Despite the black booth design Russell Hobbs und Remington wanted their presence to convey a feeling of freshness This was achieved by using select image worlds and harmonious colour compositions Green pink and white hues and round shapes creat ed bold but attractive contrasts and emotion al images to guide the eye Inside the very generous audience space the two stand areas were deliberately pared down to showcase a few thematic highlights and campaigns like hairstyling in the Rem ington Barbershop or in the Proluxe Styling Area as well as the Russell Hobbs food and green smoothie bars with their delicious snacks This left a lot of space and room to move In the internal sales area the busi ness space for business partners and trade visitors offered an equally airy and comfort able visitor experience The motto being Less is more One of our customers told us This year s IFA was again very successful and exceeded our expectations in every re spect as Jens Gliedstein of Isinger Merz says www isinger merz de JK TRADEFAIRS der Spezialist für professionelles Hotelmanagement verwaltet attraktive und vielfältige Hotelangebote zu Messeterminen TRADEFAIRS com Tel 49 69 9588 1912 E Mail service tradefairs com website www tradefairs com Ein Produkt der DER Touristik Frankfurt GmbH Co KG Emil von Behring Str 6 60424 Frankfurt am Main PRACTICE

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