brand space visitors experienced ten presen tations of the AEG product worlds Taste and Care as well as two newly launched product lines AEG Mastery Range and AEG New Laundry Range AEG presented an en tirely modern three dimensional premium identity says managing director Claus Holt mann If you want to see and find out more about the Langenhagen based stand con struction firm The company will be exhibit ing at Euroshop 2017 in Hall 4 F36 IFES Global Village There the team will amaze visitors with a special presentation the Cab inet of the Abstract a room as an incubator of modern scenography www holtmann de Craft beer artisanal beer in different flavours This was one of the main themes of Brau Beviale 2016 the beverage trade show in Nuremberg The fair itself had organised the presence of the Craft Beer Alliance which brings together the different sites and activities of Brau Beviale The organiser NürnbergMesse is staging the event at a vari ety of international exhibition venues Its aim is to present Brau Beviale as an international event brand of NürnbergMesse in the craft beer segment The exhibition company wants to be marketed as an experienced or ganiser of tailor made concepts Split into two separate areas the stand integrated the public walkway from the hall to the eastern exit area Dotted lines on the hall floor guid ed visitors into the stand where they could either turn left or right On the left a 35 square metre catering zone with wooden benches invited them to linger and taste the products On the right they entered an almost twice as large exhibi tion area Wooden floorboards dominated the stand design in this area alongside image worlds that represented the Craft Beer Al liance regions Panels were leaning against the walls and wooden counters appeared in various shapes and sizes There was also a somewhat concealed meeting island with carpeting cosy furniture and poufs Stand construction firm Wörnlein was responsible for the concept idea and construction Each national event has its own colour code But the uniform design of the display boards floor markings and seating furniture symbol ises their common identity recaps Tobias Bogner project manager of Messebau Wörn lein His colleague Frank Graf adds The overall image echoes the many flavours and recipes of the craft beer products www woernlein de JK LEBENDIG KOMMUNIZIEREN IM RAUM Ein überzeugender Auftritt der fasziniert und neue Perspektiven schafft Genau unser Anspruch bluepool Ihr Partner für einzigartige Markenräume www bluepool de or ga ni si er en di ffe re nz ie re n fa sz in ie re n 77TradeFairs Internation al 1 2017 PRACTICE

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