come to a halt at a selfie photo opportunity with a heart symbol and a QR code When they scan the QR code with their mobile they make it onto the website ilovemesse bau de where MDS staff introduce them selves and explain what it is they particular ly like about their job and providing a service to their clients The company s small stand thus opens the door into its world Participating at the IFES shared stand doesn t just save MDS costs It s very important to us to network with partners all over the world explains Vanessa Niemann In addition the 660 square metre IFES stand will attract very large numbers of people We are effectively pooling our ability to draw people in Any one who drops in on MDS will not only get an impression of a passionate full service ex hibition stand construction company They will also receive drinks cans with the QR code filled with an alcohol free grape spritzer punch or a fruity Hugo cocktail as they wish www mdsmessebau de Neuss based Modul International is ex hibiting in two different halls for the first time in order to address different target groups Hall 5 is the realm of trade fair serv ice companies The focus of Modul Interna tional here is on its range of products and services revolving around exhibition stand construction systems Modul sees itself as an expert partner for planning and realisation in the retail trade at trade fairs and for pre sentations explains Bruna Marques who is head of marketing She describes the 100 square metre stand in Hall 5 G17 as a full scale model It ex hibits the various module systems as they re ally are and with detail sections to show how they work We also show planners archi tects owners or trades how the stand changes when other materials are used Or how it comes across with exhibits from dif ferent industries for example says Mar ques The main theme in Hall 3 at Euroshop is POP marketing Here Modul presents its latest systems from the FrameSolutions series in 36 square metres of space E16 Visitors can run through and admire all the features of our fabric series promises the marketing manager Our FrameSolutions are of high quality look good and offer the latest LED technology refined fabric printing and limit less scope in terms of creativity and size continues Marques www modul int com A beer garden instead of a typical exhi bition stand Anyone visiting Memo Steel and Memo Team in Hall 4 C36 will be en veloped in Bavarian conviviality The steel platform company from Heroldstatt and its Fürstenfeldbruck based sis ter company which offers assembly services have committed to an en tirely new stand concept We have dispensed with the idea of a double decker stand and have thus depart ed from typical product presenta tions explains managing director Gerhard Raschke Instead we are taking the opportunity to create a new kind of communication plat form for both new and existing cus tomers To this end we are inviting them to our beer garden However there is still a link to previous Euroshop appearances The beer garden favourites of white sausage pretzel and a cool beer are some thing of a tradition at the stand www memo steel de The Leipzig based trade fair and event service company Fairnet in vites visitors to immerse themselves in its stand in Hall 4 C24 In or der to develop a persuasive ap proach as part of the industry we have to take a step back and focus on our own brand message as we do for our clients explains Dirk Deumeland a member of the senior management team That s why Fairnet has followed through on its current boundary re defining campaign in its stand design The campaign s shimmering underwater imagery is reflected in deep blue and green and colourful marine creatures Combined with a backlit wall projections on diffusion foil sug gest constant soft movements Ascending air bubbles symbolise the depth of the ocean at a living exhibition stand If you approach from the other side you see a sea blue wall with air bubbles whose shape is reflected in spherical lounge chairs Counters at the stand have the look of washed out timber with integrated aquari ums with aquatic plants The floor has the feel of sand underfoot The key visual is a green dice a space within a space that repre sents the glazed heart of the stand and is conducive to relaxed conversations The glass cube with its facade of around 10 square metres is integrated in two walls with a height of 6 metres It thus gives the impres sion of being suspended in water almost weightlessly It s a convincing way to con vey the brand message says Deumeland of the stand s design www fairnet de JK 66 TradeFairs Internation al 1 2017 PRACTICE Auf dem kleineren seiner zwei Euroshop Stände präsentiert Modul neueste Systeme der Serie FrameSolutions Modul will present the latest systems of its FrameSolutions range at the smaller of its two Euroshop booths Ph ot o M od ul

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