members says IFES executive director Uta Goretzky Anyone who communicates in three dimensions with an international focus is very welcome at our stand The idea behind the stand in Hall 4 number F36 is to present individual IFES projects in some detail In this way visitors learn more about the activities of the federation Training plays an important role and a new scheme is being launched in the au tumn Project managers who have so far worked in the domestic economy can acquire international expertise and qualify as IFES cer tified experts Their certificates will be presented to them at the IFES World Summit 2018 Another event presented at Euroshop will also be taking place later in the year from 6 to 8 December The second IFES Master Class in Singapore is aimed at people like marketing professionals design ers architects and project managers Acclaimed speakers will deliver a high calibre three day programme of lectures on marketing The master class is also intended to facilitate networking That s an im portant factor at Euroshop as well of course where the IFES stand takes up an impressive 660 square metres Almost a third of that is al located to its centrepiece the Global Village The 16 member com panies involved each have 12 square metres says Uta Goretzky Their countries of origin range from A for Argentina to Z for ZA the country code of South Africa Companies from the US Poland and Iran are also involved This geographical diversity highlights how broadly based the IFES is It opens up new options to exhibitors with international activities that are looking for partners in particular mar kets Moreover they see how communication varies from one market to another according to Goretzky The Global Village also features a real eye catcher A round white band with a width of 1 5 metres suspended from the ceiling draws the eye to the Global Village It hangs up to eight metres above the cater ing area which is one floor higher The IFES will be tracking visitors movements at the stand That will tell us which areas are particular ly attractive and how visitors proceed through the stand explains Goretzky Depending on the results of the tracking minor adjust ments can be made The IFES stand will be particularly full on Mon day 6 March when a big stand party will be held there from 5 pm to around 10 pm In addition the international association is also a con tent partner of the Expo Event Forum and will be contributing both on Sunday 5 March on the subjects of sustainability and new materi als as well as on Wednesday 8 March when it will be looking both at projects that illustrate best practice and at market developments in specific regions including Russia www ifesnet com PB 61TradeFairs Internation al 1 2017 Ein 1 50 Meter breites weißes rundes Band wird von der Decke abgehängt und ist der weithin sichtbare Hingucker des IFES Standes A circular white banner with a width of 1 5 metres will be suspen ded from the ceiling as a widely visible eye catcher of the IFES booth Ph ot o IF ES

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